In this unit, students explore the emergent industry of digital service design as a practice that enables individuals to engage with services offered in digital environments. Services transformed by digital environments include those in the education, health and music industries. In this unit, students critically examine the elements of 'good' digital service design. We explore the digital analytics generated by digital services from a range of perspectives including ethical standpoints. Practical skills in the collection and analysis of data in order to design better services will be developed.

Unit details

Study level:
Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Apply human-centred methodologies to a range of problems in the area of digital media  
  2. Demonstrate their knowledge and application of digital service design analytics  
  3. Develop digital service design artefacts, informed by human-centred analytic data  
  4. Articulate the ethical problems generated by digital services and analytics  


Assessment type Description Grade
Presentation An oral presentation analysing a service design innovation and the analytics it collects. (Equivalent to 1000 words) 30%
Project A digital service design artefact (Equivalent to 1200 words) 40%
Report A recommendation report informed by design analytics (Equivalent to 1000 words) 30%

Required reading

User Experience Mapping 1
Szabo, Peter/2017
Packt Publishing

This textbook is available as an ebook from the university library.