|1.||Apply human-centred methodologies to a range of problems in the area of digital media|
|2.||Demonstrate their knowledge and application of digital service design analytics|
|3.||Develop digital service design artefacts, informed by human-centred analytic data|
|4.||Articulate the ethical problems generated by digital services and analytics|
|Presentation||An oral presentation analysing a service design innovation and the analytics it collects. (Equivalent to 1000 words)||30%|
|Project||A digital service design artefact (Equivalent to 1200 words)||40%|
|Report||A recommendation report informed by design analytics (Equivalent to 1000 words)||30%|
User Experience Mapping 1
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