Digital Service Design and Analytics

In this unit, students explore the emergent industry of digital service design as a practice that enables individuals and communities to engage with services offered in digital environments. Services transformed by digital environments include those in the education, health and music industries. In this unit, students critically examine the elements of ‘good’ digital service design. We focus. on the digital analytics generated by digital services, including those created with new forms of artificial technology, from a range of perspectives including ethical standpoints. Practical skills in the collection and analysis of data in order to design better services will be developed.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Apply human-centred methodologies to a range of problems in the area of digital media, including artificial intelligence technology;
2. Demonstrate a working knowledge and application of digital service design analytics;
3. Develop digital service design artefacts, informed by human-centred analytic data and using the affordances of emerging technology;
4. Articulate the ethical problems generated by digital services and analytics