Learn marketing theories and practical marketing solutions, or build on your qualifications or professional experience with a postgraduate qualification.
You'll learn from lecturers who are experts in their field, and gain valuable industry experience through workplace learning initiatives or digital marketing and communication practice.
Get ahead in the fast-paced world of business with a Bachelor of Business degree from Victoria University. Focus your studies in one of our specialisations and learn fundamental skills you can apply in any sector. Gain valuable industry experience through work placements.
Study the Graduate Certificate in Marketing to develop ethical and sustainable marketing programs for a diverse set of stakeholders, in a constantly changing digital and marketing environment.
Become a leader in marketing with expertise and practical skills tailored to the changing dynamic and digital marketplace, with the Master of Marketing.
Learn to promote the sport you love in community or elite settings, with a Graduate Certificate in Sport Marketing from VU. The sport-marketing qualification teaches you to build the brand and customer awareness of sport organisations.
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Studying marketing at VU
At Victoria University (VU), we want you to follow your passion and excel in the industry you've always dreamed of.
We're one of Australia's most industry-connected institutions, and are one of the top 2% of universities in the world.
You'll learn from leading industry professionals who combine theory with practice to prepare you for your career from day one.
We love VU’s Work-integrated Learning (WIL) program. We get to know the students in our workplace, and we see their capabilities first hand. It’s fantastic to see their passion to help bring an event to life! This has given us confidence to employ VU students on a full-time basis. We can now proudly say that 75% of our workforce are VU graduates.
Career opportunities in the marketing industry include roles such as:
- market analyst
- marketing communications officer
- fundraising officer
- brand strategist
- social media marketing officer roles
- brand manager
- public relations coordinator
- communications manager.