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Student company helps lick drink-driving

Two Victoria University students are part of a student company that has developed a pocket-sized Get Home Safe Kit which includes a map of Melbourne’s CBD, food vouchers and a saliva test kit.

Jessica Coffey and Alex Roberts, who both are undertaking a Bachelor of Business degree at VU’s Footscray Park Campus, helped develop the kit, along with about 15 other university students in Melbourne under the company name Amazya.

The project is part of the Young Achievement Australia program, whereby students gain practical business skills by creating a start-up company to sell a product.  

The $10 test kits contain two disposable alcohol test strips, which change colour in just two minutes when licked indicating the blood alcohol level of the user.

“We wanted to find a product that had a positive affect and would be of use to people our own age,” Jessica said.

The kit also contains guides to public transport and taxi services, including the location of taxi ranks and public transport stops in Melbourne’s CBD, in a bid to keep drunk drivers off the road.

The Get Home Safe kits have been endorsed by the Victoria Police and 13-CABS.

Amazya has already sold more than 150 kits, and has a sales target of 400 by the start of October, when the company must be liquidated or sold to complete the project.

Jessica said Amazya is targeting sports clubs, pubs and campus bookstores to sell the kits, and is also offering it over the Internet.

The kits are available in Melbourne’s west at St Albans Cellars or by emailing [email protected].

Jessica Coffey is available for interview. A photo of Jessica demonstrating the kit is available.

St Albans Cellars, 177 Main Road West, St Albans

VU Media Contact:

Ann Marie Angebrandt, Media Officer,

Marketing and Communications Department, Victoria University

Ph: (03) 9919 5487 or 0403 556 001 

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