Information on this page is for Australian residents

Duration: 
1.5 years full time or longer for part time
Location: 
Delivery mode: 
Face to Face

Applications for this course are not being taken at this time

Overview

The Master of Marketing offers graduates a critical overview of marketing theory and science. Study the course and develop practical skills to apply this knowledge in a business setting as a capable, responsible and market ready professional with a global outlook. 

Graduates will be provided with the advanced knowledge, competencies and processes necessary to implement and evaluate marketing strategies and initiatives that can be applied to profit and not-for-profit businesses.

While studying this course you'll learn skills in:

  • marketing research
  • marketing communication
  • consumer behaviour
  • global marketing management.

Careers

The skills developed in this course will equip you for senior roles in marketing and management.

Course structure

To attain the award of Master of Marketing, students will be required to complete 144 credit points (equivalent to 12 units) consisting of:

  • 24 credit points (equivalent to 2 units) core units
  • 84 credit points (equivalent to 7 units) professional core units

Plus either/or
OPTION 1
12 credit points (equivalent to 1 unit) capstone research project unit; and,
24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling.
OPTION 2
12 credit points (equivalent to 1 unit) research proposal unit; and,
24 credit points (equivalent to 2 units) minor thesis unit.

Year 1, Semester 1

Year 1, Semester 2

Plus

OPTION 1

or

OPTION 2

Year 2, Semester 1

Plus

OPTION 1

24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability).

or

OPTION 2

On successful completion of this course, students will be able to:

  1. Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice.  
  2. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  3. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic and new contexts.  
  4. Evidence accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges.  
  5. Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision making.  
  6. Communicate effectively with specialist and non- specialist audiences including multi-disciplinary teams, diverse cultural communities, business and other professional organisations.  
  7. Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner.  
  8. Plan and execute a substantial research based project to generate and evaluate complex ideas and concepts at abstract and practical levels.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take, and optional \'elective\' units that you can choose to take based on your area of interest, expertise or experience.

Credits

Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type: Full-fee

The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.

If you enrol in a:

To calculate the total cost of your course:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course.

Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

  • Bachelor/Honours degree: Successful completion of a cognate (similar discipline) Bachelor/Honours Degree; OR
    Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and a Graduate Certificate in a cognate (similar discipline) field.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.

Enquire now

Please fill out the form below, and we'll get back to you shortly.

Information marked with an asterisk * is required.

At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.