1.5 years full time or longer for part time
Delivery mode: 
Face to Face
Application due dates:
Applications are not being taken at this time.


Become a leader in marketing with expertise and practical skills tailored to the changing dynamic and digital marketplace, with the Master of Marketing.

In this course business graduates take their marketing knowledge to the next level. You’ll become an expert in developing and executing successful marketing strategies.

The techniques you learn can be applied to business and not-for-profit organisations and include advanced skills in:

  • marketing planning
  • marketing analytics
  • marketing communication
  • consumer behaviour
  • international marketing management.

Our marketing discipline is actively involved in applied research areas. We work with industry partners to solve real-world problems dealing with areas such as:

  • branding
  • business-to-business marketing
  • e-marketing
  • marketing communications
  • not-for-profit marketing
  • social media.

You’ll graduate ready for your marketing career, armed with the insights to connect brands with consumers in effective ways.

Practical experience is a priority at VU. This course has been specifically designed so you’ll graduate job-ready with the skills to succeed in your chosen area of expertise.

Our partnerships with business leaders provide students with valuable workplace connections.

We also organise work expos, where you can network with potential employers and discover first-hand the opportunities available to marketing graduates.

The Victoria Graduate School of Business (VGSB) has a strong research focus. We keep this practical and relevant through connections with real organisations.

You’ll have the chance to apply your marketing methods to real-world research projects. You’ll work on your own or in a team to apply your knowledge to consultancy-based tasks.

You’ll be expected to produce workable business innovations or development. You’ll analyse and anticipate user needs and study existing business practices and solutions.

Graduate ready to meet the demands of a marketing management role.

The VGSB is right in the city centre, directly opposite Flinders Street Station. Our campus is convenient if you are juggling work and study, particularly if you work in the CBD.

We have strong relationships with the nearby business community – and leverage these relationships to give you highly relevant, practical experience during your studies.

Careers in marketing

The skills you develop in this course will equip you for senior roles in marketing and management. You could find a niche in a range of industries, from retail to not-for-profit organisations.

Organisations across Australia employ hundreds of thousands of people in advertising, sales and retail alone.

Relevant roles include:

  • advertising specialist
  • market research analyst
  • marketing specialist
  • retail manager.

Over the next few years the number of job opportunities in these areas is expected to grow (from Job Outlook):


Use Job Outlook to find the average salary for advertising and marketing in Australia.

Course structure

To attain the award of Master of Marketing, students will be required to complete 144 credit points (equivalent to 12 units) consisting of:

  • 24 credit points (equivalent to 2 units) core units
  • 84 credit points (equivalent to 7 units) professional core units

Plus either/or
12 credit points (equivalent to 1 unit) capstone research project unit; and,
24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling.
12 credit points (equivalent to 1 unit) research proposal unit; and,
24 credit points (equivalent to 2 units) minor thesis unit.

Year 1, Semester 1

Year 1, Semester 2





Year 2, Semester 1



24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability).



On successful completion of this course, students will be able to:

  1. Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice.  
  2. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  3. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic and new contexts.  
  4. Evidence accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges.  
  5. Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision making.  
  6. Communicate effectively with specialist and non- specialist audiences including multi-disciplinary teams, diverse cultural communities, business and other professional organisations.  
  7. Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner.  
  8. Plan and execute a substantial research based project to generate and evaluate complex ideas and concepts at abstract and practical levels.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type definitions

The amount you pay for your course depends on whether you’re offered a Commonwealth supported place (CSP) or a full fee-paying place.

Students who enrol in a:

In addition to your tuition fees, you may also be charged a Student Services & Amenities Fee (SSAF).

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
Completion of an Australian Graduate Certificate (or equivalent) in a similar discipline
Applicants without an undergraduate qualification may be admitted to the Graduate Certificate (in the same discipline) based on approved work experience. Upon completion of the Graduate Certificate, graduates will be eligible for admission to this course with credit granted for completed units.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.

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