2 years full time or longer for part time
Delivery mode: 
Face to Face
Application due dates:
Applications are not being taken at this time.


Broaden your career prospects to become a leader in the marketing field with a Master of Business (Marketing) at Victoria University.

You'll study the science and theory of marketing in the dynamic local and global business environment.  This course will enable you to develop general and specialist marketing skills, useful in both businesses and non-profit organisations. You’ll learn to think strategically, take initiative and deliver ethical and practical outcomes based on business objectives.

This course will allow you to further develop key business skills in areas including statistics, economics and sustainability. You’ll also become adept at marketing techniques, including in the digital environment. You'll graduate with the confidence and competence for management or leadership roles in the marketing industry. You’ll also be prepared for postgraduate research opportunities after completing the research component of this course.

This course is offered through the Victoria Graduate School of Business (VGSB), located at our City Flinders Campus, in the heart of Melbourne’s CBD.

Featuring business incubators (high tech meeting rooms replicating a business centre) and industry standard computer labs, the campus is a modern, spacious and comfortable learning environment.

You’ll have access to professional online business databases and a specialist business librarian.

Everything you learn at VU has direct links to the real world. This course is designed to give you practical experience, so you’ll be job-ready when you graduate.

Our strong industry partnerships help inform our curriculum and provide opportunities for you to create valuable connections in the business world.

We also organise work expos, where you can network with potential employers and discover first-hand the opportunities available to business graduates.

We have a strong research focus, which is kept practical and relevant through our industry connections. You’ll have the chance to apply marketing methods to real-world research projects, in areas such as:

  • consumer behaviour
  • e-marketing
  • social media
  • not-for-profit marketing
  • market research
  • integrated marketing communications.

You’ll work on your own or in a team to apply your knowledge to consultancy-based tasks.  You’ll be expected to produce workable business innovations or development. You’ll analyse and anticipate user needs and study existing business practices and solutions. This practical experience will ensure you graduate ready to meet the demands of a marketing management role.

Careers in marketing

Marketing is a dynamic and constantly evolving field that's increasingly important in many industries. Our graduates go on to successful careers in a range of senior marketing and management roles. You'll have technical knowledge and skills to work in businesses and non-profit organisations across a range of areas such as:

  • advertising
  • market research
  • brand management
  • marketing
  • retail/sales
  • public relations
  • communications.

Employment rates

Employment for advertising and marketing specialists has grown recently and is expected to keep growing (JobOutlook).

Example job titles include:

  • advertising specialist 
  • market research analyst 
  • marketing specialist 
  • retail manager. 


The average annual salary in Australia is:

  • $52,000 for retail managers (JobOutlook)
  • $88,088 for advertising and marketing specialists (JobOutlook)
  • $91,000 for advertising/marketing managers. 

Course structure

To attain the Master of Business (Marketing), students will be required to complete 192 credit points (equivalent to 16 units) consisting of:

  • 48 credit points (equivalent to 4 units) college core units
  • 24 credit points (equivalent to 2 units) core units
  • 84 credit points (equivalent to 7 units) professional core units

Plus either
12 credit points (equivalent to 1 unit) capstone research project unit; and,
24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling.
12 credit points (equivalent to 1 unit) research proposal unit; and,
24 credit points (equivalent to 2 units) minor thesis unit.

Year 1, Semester 1

Year 1, Semester 2

Year 2, Semester 1

Research Component Option 1


Research Component Option 2

Year 2, Semester 2

Research Component Option 1

Elective 1 from any of the university postgraduate courses (unit offering is subject to availability)

Elective 2 from any of the university postgraduate courses (unit offering is subject to availability)


Research Component Option 2

Students will not normally be permitted to commence the minor thesis component of the course until they have satisfied requirements in at least four specialist units of study and two research units (BMO6630 and BHO5583 or equivalent units)

On successful completion of this course, students will be able to:

  1. Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice.  
  2. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  3. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic and new contexts.  
  4. Evidence accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges.  
  5. Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision making.  
  6. Communicate effectively with specialist and non- specialist audiences including multi-disciplinary teams, diverse cultural communities, business and other professional organisations.  
  7. Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner.  
  8. Plan and execute a substantial research based project to generate and evaluate complex ideas and concepts at abstract and practical levels.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type definitions

The amount you pay for your course depends on whether you’re offered a Commonwealth supported place (CSP) or a full fee-paying place.

Students who enrol in a:

In addition to your tuition fees, you may also be charged a Student Services & Amenities Fee (SSAF).

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in any discipline
Completion of an Australian Graduate Diploma (or equivalent) in a similar discipline
Applicants without an undergraduate qualification may be admitted to the Graduate Diploma based on approved work experience. Upon completion of the Graduate Diploma, graduates will be eligible for admission to this course with credit granted for completed units.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.

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