Information on this page is for Australian residents

2 years full time or longer for part time
Delivery mode: 
Face to Face

Applications for this course are not being taken at this time


Broaden your career prospects and prepare for a management or leadership role in the marketing industry.

Studying the Master of Business (Marketing) will help you learn to think strategically, take initiative and deliver ethical and practical outcomes based on business objectives.

You will study the science and theory of marketing in the dynamic local and global business environment. Develop key business skills in areas including statistics, economics and sustainability. You’ll also become adept at marketing techniques, including in the digital environment.

This course includes a research component – you can focus on a particular area of interest, which could lead to further postgraduate research opportunities.

Real-world marketing research 

We have a strong research focus, which is kept practical and relevant through our industry connections. You’ll have the chance to apply marketing methods to real-world research projects, in areas such as:

  • consumer behavior
  • e-marketing
  • social media
  • not-for-profit marketing
  • market research
  • integrated marketing communications.

You’ll work on your own or in a team to apply your knowledge to consultancy-based tasks. You’ll analyse and anticipate user needs, and study existing business practices and solutions.

This practical experience will ensure you graduate ready to meet the demands of a marketing management role.

[Supp. Desc. Info] Master of Business (Marketing)

Specialised business facilities in Melbourne

Study your marketing degree at the Victoria Graduate School of Business (VGSB), located at our City Flinders Campus in the heart of Melbourne’s CBD.


  • high tech meeting rooms replicating a business centre
  • industry standard computer labs
  • access to professional online business databases
  • a specialist business librarian.


Marketing is a dynamic and constantly evolving field. Our graduates go on to successful careers in a range of senior marketing and management roles.

You will have technical knowledge and skills to work in businesses and non-profit organisations across a range of areas such as:

  • advertising
  • market research
  • brand management
  • marketing
  • retail/sales
  • public relations
  • communications.

Employment for advertising and marketing specialists has grown recently and is expected to keep growing (JobOutlook).

Example job titles include:

  • advertising specialist
  • market research analyst
  • marketing specialist
  • retail manager.


The average annual salary in Australia is:

  • $52,000 for retail managers (JobOutlook)
  • $88,088 for advertising and marketing specialists (JobOutlook)
  • $91,000 for advertising/marketing managers.

Course structure

To attain the Master of Business (Marketing), students will be required to complete 192 credit points (equivalent to 16 units) consisting of:

  • 48 credit points (equivalent to 4 units) college core units
  • 24 credit points (equivalent to 2 units) core units
  • 84 credit points (equivalent to 7 units) professional core units

Plus either
12 credit points (equivalent to 1 unit) capstone research project unit; and,
24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling.
12 credit points (equivalent to 1 unit) research proposal unit; and,
24 credit points (equivalent to 2 units) minor thesis unit.

Year 1, Semester 1

Year 1, Semester 2

Year 2, Semester 1

Research Component Option 1


Research Component Option 2

Year 2, Semester 2

Research Component Option 1

Elective 1 from any of the university postgraduate courses (unit offering is subject to availability)

Elective 2 from any of the university postgraduate courses (unit offering is subject to availability)


Research Component Option 2

Students will not normally be permitted to commence the minor thesis component of the course until they have satisfied requirements in at least four specialist units of study and two research units (BMO6630 and BHO5583 or equivalent units)

On successful completion of this course, students will be able to:

  1. Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice.  
  2. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  3. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic and new contexts.  
  4. Evidence accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges.  
  5. Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision making.  
  6. Communicate effectively with specialist and non- specialist audiences including multi-disciplinary teams, diverse cultural communities, business and other professional organisations.  
  7. Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner.  
  8. Plan and execute a substantial research based project to generate and evaluate complex ideas and concepts at abstract and practical levels.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take, and optional \'elective\' units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type: Full-fee

The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.

If you enrol in a:

To calculate the total cost of your course:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course.

Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

  • Bachelor/Honours degree: Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and a Graduate Certificate in a cognate (similar discipline) field.
    Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and four years full-time work experience post-graduation including at least 2 of the 4 years full-time work experience gained while working in a dedicated supervisory/management role as approved by the College.
  • Mature: In the absence of a Bachelor/Honours Degree, 7 years full-time work experience including at least 3 of the 7 years full-time work experience gained while working in a dedicated supervisory/management role in business, logistics or supply chain management as approved by the College.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.

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At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.