Course essentials

Offered by:
VU course code:
BGMK
Location:
Duration:
1 year
Intake:
2018: February and July
CRICOS:
084103J
Fees:
2018: A$12,900 per semester
Additional resources may need to be purchased in order to successfully complete this course. This includes (A$NA)

Designed for those who already have a base of significant relevant professional experience but do not yet have a Bachelor's degree, the Graduate Diploma in Business (Marketing) offers graduates a critical overview of marketing theory.

Study this course and learn skills in:

  • brand and product management
  • business statistics
  • consumer behaviour
  • global marketing management.

Successful completion will lead you to admission to the Master of Business (Marketing).

Postgraduate research at VU

Find out about postgraduate studies at VU. Discover our research project areas.

We are currently accepting applications for this course.

Methods of applying:

International students can apply directly to Victoria University using our online application system, or apply through an education agent.

Direct online applicationFind an education agent

Course e-Brochure

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Careers

Skills developed in this course will equip you for early roles in marketing and management.

Course objectives

On successful completion of this course, students will be able to:

  1. Synthesise and critically review knowledge about business systems relevant to marketing practices to make high level, independent technical recommendations.  
  2. Analyse research findings applicable to marketing processes in business environments.  
  3. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  4. Critically apply cross disciplinary knowledge in creative decision making.  
  5. Demonstrate independent judgement in a range of business and marketing-related technical functions in response to contemporary and future business challenges.  
  6. Evaluate the effectiveness of marketing and its associated systems in response to contemporary marketing challenges and their support of management decision making.  
  7. Effectively communicate complex knowledge and ideas to a variety of audiences.  
  8. Contribute consistently, with personal accountability for outputs in a dynamic 21st century work team, working in an ethical and socially responsible manner.  

Course structure

To attain the Graduate Diploma Business (Marketing), students will be required to complete 96 credit points (equivalent to 8 units) consisting of:

  • 48 credit points (equivalent to 4 units) business core units
  • 36 credit points (equivalent to 3 units) professional core units
  • 12 credit points (equivalent to 1 unit) elective units. Students to select from any postgraduate units from the list provided below (subject to availability). Please check any pre-requisite requirements prior to enrolling.

Students planning to continue onto Masters study are strongly recommended to take BMO6630 Business Research Methods as their elective unit.

Year 1, Semester 1

Year 1, Semester 2

12 credit points (equivalent to 1 unit) elective unit from the list below (subject to availability).

Electives List

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take, and optional \'elective\' units that you can choose to take based on your area of interest, expertise or experience.

Credits

Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course.

Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

  • Bachelor/Honours degree: Successful completion of a cognate (similar discipline) Bachelor/Honours Degree; OR
    Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and a Graduate Certificate in a cognate (similar discipline) field.
    Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and four years full-time work experience post-graduation including at least 2 of the 4 years full-time work experience gained while working in a dedicated supervisory/management role as approved by the College.
  • International: In addition to satisfying the Bachelor/Honours Degree or Mature Age admission requirements, International Students must provide evidence of proficiency in the English language as demonstrated by: International English Language Testing System or its equivalent - overall score of 6.5 and no individual band score less than 6.
  • Mature: In the absence of a Bachelor/Honours Degree, 7 years full-time work experience including at least 3 of the 7 years full-time work experience gained while working in a dedicated supervisory/management role in business, logistics or supply chain management as approved by the College.

English language requirements

Find out if you meet the entry requirements, including English language and academic requirements.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

We are currently accepting applications for this course.

Methods of applying:

International students can apply directly to Victoria University using our online application system, or apply through an education agent.

Direct online applicationFind an education agent

If you have questions about your application, you can:

Information and fees listed above are for non-resident students. Fees are accurate at the time of viewing and will be subject to annual increases. Some courses require students to purchase equipment or clothing that they will need in the course. These equipment or clothing costs are not included in the course fees listed above and we recommend that you confirm these costs with the relevant college.

VU takes care to ensure the accuracy of this course information, but reserves the right to change or withdraw courses offered at any time. Please check that course information is current with the Student Contact Centre.