2021: February, July 

1 year

2021: A$15,300*
* fee per semester

Application due dates:
We are currently accepting applications for this course.


Begin a rewarding career in marketing with a graduate diploma from VU.

Build on your qualifications or professional experience with knowledge tailored to the dynamic and digital marketplace. This course gives you an overview of marketing theory and the practical skills needed to confidently start in the marketing field.

If you have relevant work experience, but no bachelor degree, our diploma improves your chances of stepping into a marketing position. For recent graduates, this course enhances your CV with qualifications for the business world.

During your study, you’ll gain a solid grounding in business statistics, economics and product marketing. You’ll also benefit from hands-on experience in today’s marketing techniques – including digital marketing and communication.

For those looking for higher-level roles, VU’s diploma leads into the Master of Business (Marketing).

This course is designed to give you practical experience, so you’ll be job-ready when you graduate.

We have partnerships within the business world, and we offer our students valuable workplace connections.

We also organise work expos, where you can network with potential employers and discover first-hand the opportunities available to business graduates.

Many of our students are currently working, and we aim to make study as accessible and rewarding as possible.

Our campus is convenient if you are juggling work and study. It is in the heart of Melbourne’s CBD, directly opposite Flinders Street Station.

We have strong relationships with the nearby business community – and use these relationships to give you highly relevant, practical experience during your studies.

Aim high in the business world and improve your career prospects with a masters qualification from VU. Our courses are designed to lead into one another. Successful completion of this course will earn you credits towards a Master of Business (Marketing).

A masters in marketing will prepare you for leadership and management positions in business, with a strengthened focus on marketing.

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The skills you develop in this course will equip you for entry-level roles in marketing and management.

The following fields are some of the largest in Australia, employing hundreds of thousands of people in advertising, sales and retail alone; job opportunities are expected to grow:


Jobs in sales, marketing and advertising can earn excellent salaries, particularly if you become a manager. The average salary for advertising and marketing is around $90,000 (JobOutlook).

Retail managers, who determine product mix, set prices, and promote products, are more likely to earn around $50,000 a year (JobOutlook).

Course structure

To attain the Graduate Diploma Business (Marketing), students will be required to complete 96 credit points (equivalent to 8 units) consisting of:

  • 48 credit points (equivalent to 4 units) business core units
  • 36 credit points (equivalent to 3 units) professional core units
  • 12 credit points (equivalent to 1 unit) elective units. Students to select from any postgraduate units from the list provided below (subject to availability). Please check any prerequisite requirements prior to enrolling.

Students planning to continue onto Masters study are strongly recommended to take BMO6630 Business Research Methods as their elective unit.

Year 1, Semester 1

Year 1, Semester 2

12 credit points (equivalent to 1 unit) elective unit from the list below (subject to availability).

Electives List

On successful completion of this course, students will be able to:

  1. Synthesise and critically review knowledge about business systems relevant to marketing practices to make high level, independent technical recommendations.  
  2. Analyse research findings applicable to marketing processes in business environments.  
  3. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  4. Critically apply cross disciplinary knowledge in creative decision making.  
  5. Demonstrate independent judgement in a range of business and marketing-related technical functions in response to contemporary and future business challenges.  
  6. Evaluate the effectiveness of marketing and its associated systems in response to contemporary marketing challenges and their support of management decision making.  
  7. Effectively communicate complex knowledge and ideas to a variety of audiences.  
  8. Contribute consistently, with personal accountability for outputs in a dynamic 21st century work team, working in an ethical and socially responsible manner.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in any discipline
Completion of an Australian Graduate Certificate (or equivalent) in a similar discipline
IELTS (or equivalent): Overall score of 6.5 (with no band less than 6.0 in Listening, Reading, Writing and Speaking)

Find out if you meet the entry requirements, including English language and academic requirements.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

We are currently accepting applications for this course.

Methods of applying:

International students can apply directly to Victoria University using our online application system, or apply through an education agent.

Direct online applicationFind an education agent

If you have questions about your application, you can:

Information and fees listed above are for non-resident students. Fees are accurate at the time of viewing and will be subject to annual increases. Some courses require students to purchase equipment or clothing that they will need in the course. These equipment or clothing costs are not included in the course fees listed above and we recommend that you confirm these costs with the relevant college.

VU takes care to ensure the accuracy of this course information, but reserves the right to change or withdraw courses offered at any time. Please check that course information is current with the Student Contact Centre.