1 year full time or longer for part time
Delivery mode: 
Face to Face
Start date:
20 July 2020
Application due dates:
Direct applications are due on 12 July 2020 for our next intake which starts on 20 July 2020.


Begin a rewarding career in marketing with a graduate diploma from VU.

Build on your qualifications or professional experience with knowledge tailored to the dynamic and digital marketplace. This course gives you an overview of marketing theory and the practical skills needed to confidently start in the marketing field.

If you have relevant work experience, but no bachelor degree, our diploma improves your chances of stepping into a marketing position. For recent graduates, this course enhances your CV with qualifications for the business world.

During your study, you’ll gain a solid grounding in business statistics, economics and product marketing. You’ll also benefit from hands-on experience in today’s marketing techniques – including digital marketing and communication.

For those looking for higher-level roles, VU’s diploma leads into the Master of Business (Marketing).

This course is designed to give you practical experience, so you’ll be job-ready when you graduate.

We have partnerships within the business world, and we offer our students valuable workplace connections.

We also organise work expos, where you can network with potential employers and discover first-hand the opportunities available to business graduates.

Many of our students are currently working, and we aim to make study as accessible and rewarding as possible.

Our campus is convenient if you are juggling work and study. It is in the heart of Melbourne’s CBD, directly opposite Flinders Street Station.

We have strong relationships with the nearby business community – and use these relationships to give you highly relevant, practical experience during your studies.

Aim high in the business world and improve your career prospects with a masters qualification from VU. Our courses are designed to lead into one another. Successful completion of this course will earn you credits towards a Master of Business (Marketing).

A masters in marketing will prepare you for leadership and management positions in business, with a strengthened focus on marketing.

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The skills you develop in this course will equip you for entry-level roles in marketing and management.

The following fields are some of the largest in Australia, employing hundreds of thousands of people in advertising, sales and retail alone; job opportunities are expected to grow:


Jobs in sales, marketing and advertising can earn excellent salaries, particularly if you become a manager. The average salary for advertising and marketing is around $90,000 (JobOutlook).

Retail managers, who determine product mix, set prices, and promote products, are more likely to earn around $50,000 a year (JobOutlook).

Course structure

To attain the Graduate Diploma Business (Marketing), students will be required to complete 96 credit points (equivalent to 8 units) consisting of:

  • 48 credit points (equivalent to 4 units) business core units
  • 36 credit points (equivalent to 3 units) professional core units
  • 12 credit points (equivalent to 1 unit) elective units. Students to select from any postgraduate units from the list provided below (subject to availability). Please check any pre-requisite requirements prior to enrolling.

Students planning to continue onto Masters study are strongly recommended to take BMO6630 Business Research Methods as their elective unit.

Year 1, Semester 1

Year 1, Semester 2

12 credit points (equivalent to 1 unit) elective unit from the list below (subject to availability).

Electives List

On successful completion of this course, students will be able to:

  1. Synthesise and critically review knowledge about business systems relevant to marketing practices to make high level, independent technical recommendations.  
  2. Analyse research findings applicable to marketing processes in business environments.  
  3. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  4. Critically apply cross disciplinary knowledge in creative decision making.  
  5. Demonstrate independent judgement in a range of business and marketing-related technical functions in response to contemporary and future business challenges.  
  6. Evaluate the effectiveness of marketing and its associated systems in response to contemporary marketing challenges and their support of management decision making.  
  7. Effectively communicate complex knowledge and ideas to a variety of audiences.  
  8. Contribute consistently, with personal accountability for outputs in a dynamic 21st century work team, working in an ethical and socially responsible manner.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type: Full-fee

The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.

If you enrol in a:

To calculate the total cost of your course:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in any discipline
Completion of an Australian Graduate Certificate (or equivalent) in a similar discipline
Applicants with a minimum three (3) years approved work experience will be considered for admission to this course.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Before you apply

Before applying, you should consider whether you also want to apply for:

  • Special admission programs: Depending on your life circumstances you may be eligible for special consideration of your application.
  • Advanced standing: If you have significant experience or studies elsewhere you may be eligible for credit for some units of your course and not have to undertake them.

Find out more about applying for our courses.

Apply direct to VU

Apply direct to VU using our admission centre submit applications for one or more courses, track and save your progress and upload additional information.

Direct applications are due on 12 July 2020 for our next intake which starts on 20 July 2020.

Apply direct to VU

Already a VU student?

If you are already a VU student, apply direct to VU using our Admissions centre to transfer into this course. Remember it’s best to be accepted into your new course before withdrawing from your current one.

After you apply

  • It’s important to check for emails from us (which may go to your spam/junk folder).
  • Complete any requests for information by the given dates, otherwise your application may not be considered

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