Information on this page is for Australian residents

Duration: 
1 year full time or longer for part time
Location: 
Delivery mode: 
Blended
Face to Face

Applications for this course are not being taken at this time

Overview

Designed for those who already have a base of significant relevant professional experience but do not yet have a Bachelor's degree, the Graduate Diploma in Business (Marketing) offers graduates a critical overview of marketing theory.

Study this course and learn skills in:

  • brand and product management
  • business statistics
  • consumer behaviour
  • global marketing management.

Successful completion will lead you to admission to the Master of Business (Marketing).

Careers

Skills developed in this course will equip you for early roles in marketing and management.

Course structure

To attain the Graduate Diploma Business (Marketing), students will be required to complete 96 credit points (equivalent to 8 units) consisting of:

  • 48 credit points (equivalent to 4 units) business core units
  • 36 credit points (equivalent to 3 units) professional core units
  • 12 credit points (equivalent to 1 unit) elective units. Students to select from any postgraduate units from the list provided below (subject to availability). Please check any pre-requisite requirements prior to enrolling.

Students planning to continue onto Masters study are strongly recommended to take BMO6630 Business Research Methods as their elective unit.

Year 1, Semester 1

Year 1, Semester 2

12 credit points (equivalent to 1 unit) elective unit from the list below (subject to availability).

Electives List

On successful completion of this course, students will be able to:

  1. Synthesise and critically review knowledge about business systems relevant to marketing practices to make high level, independent technical recommendations.  
  2. Analyse research findings applicable to marketing processes in business environments.  
  3. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  4. Critically apply cross disciplinary knowledge in creative decision making.  
  5. Demonstrate independent judgement in a range of business and marketing-related technical functions in response to contemporary and future business challenges.  
  6. Evaluate the effectiveness of marketing and its associated systems in response to contemporary marketing challenges and their support of management decision making.  
  7. Effectively communicate complex knowledge and ideas to a variety of audiences.  
  8. Contribute consistently, with personal accountability for outputs in a dynamic 21st century work team, working in an ethical and socially responsible manner.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take, and optional \'elective\' units that you can choose to take based on your area of interest, expertise or experience.

Credits

Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type: Full-fee

The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.

If you enrol in a:

To calculate the total cost of your course:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course.

Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

  • Bachelor/Honours degree: Successful completion of a cognate (similar discipline) Bachelor/Honours Degree; OR
    Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and a Graduate Certificate in a cognate (similar discipline) field.
    Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and four years full-time work experience post-graduation including at least 2 of the 4 years full-time work experience gained while working in a dedicated supervisory/management role as approved by the College.
  • Mature: In the absence of a Bachelor/Honours Degree, 7 years full-time work experience including at least 3 of the 7 years full-time work experience gained while working in a dedicated supervisory/management role in business, logistics or supply chain management as approved by the College.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.

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At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.