1 year part time
Delivery mode: 
Face to Face
Start date:
27 July 2020
Application due dates:
Direct applications are due on 19 July 2020 for our next intake which starts on 27 July 2020.


Learn the latest sport-industry strategies, with the Graduate Certificate in Sport Strategy at VU.

Our sport-strategy course allows experienced professionals and recent graduates in sport-management areas to build on their credentials.

Through a range of practical learning methods, you'll come to understand the latest sport-strategy concepts and acquire the most up-to-date skills. You'll learn to analyse, formulate and monitor sport strategy at grassroots or professional level.

This course focuses on global strategies across the sport industry and beyond into leisure, recreation, and active living. You'll finish our graduate certificate with clearer knowledge of sport strategy through:

  • management
  • marketing
  • project management
  • leadership. 

The College of Sport and Exercise Science has over 200 partnerships and affiliations with peak sporting bodies, professional and community sporting clubs, and public-health and education groups.

Our partnerships give you unique opportunities for networking and learning.

VU is ranked in the Top 20 globally for sport science education (ShanghaiRanking: Academic Rankings of World Universities), so our sport strategy courses benefit from world-class associations.

We offer over 40 sports-related courses, giving you the opportunity to progress to related programs, including the Master of Sport Business and Integrity.

The Victoria Graduate School of Business (VGSB) is located in the heart of Melbourne’s CBD, within close proximity to Melbourne's many world-class sporting arenas.

Our after-hours adjustments put your schedule first and foremost, letting you manage the busy juggle of work and postgraduate study.

Careers in sport strategy

Graduates this certificate will be suited to a range of sport administration and management roles.

Your sport-strategy skills will be valued in:

  • international, national and state government
  • non-profit sectors
  • professional sport governing bodies and teams
  • major sport events and facilities
  • sporting goods industry
  • fitness industry.

Aim for one of these roles:

  • sports administrator
  • event coordinator
  • performance management officer
  • strategic planning analyst
  • strategic sport business development officer
  • private strategic-planning consultant.

The sport, fitness and recreation industries play a crucial and significant role in the health and wellbeing of Australians. There are diverse and expanding career opportunities in this sector.

Course structure

To attain the Graduate Certificate in Sport Strategy, students will be required to complete 48 credit points consisting of:

  • 48 credit points of core units.

On successful completion of this course, students will be able to:

  1. Assess the methods for making substantive short-term and long-term strategic decisions using financial, marketing research, operations and sales data to implement techniques of strategic planning and management to a variety of sport business projects and situations;  
  2. Analyse sport business industry and leadership problems in various sport organisational settings in order to evaluate findings, prioritise change, and design a strategic business plan that articulates the implementation of strategic changes;  
  3. Appraise the role strategy plays in sport marketing mix development, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices;  
  4. Diagnose the various causes, costs and consequence of strategic successes and failures and the role of leadership influence outcomes.in consideration of integrity and ethics in sport and general management practices and knowledge; and,  
  5. Justify the relevance and applicability of project management and design to the implementation of strategic planning and the evaluation of strategic processes.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type for this course: Full-fee

Fee type definitions

The amount you pay for your course depends on whether you’re offered a government subsidised place or a full-fee paying place.

If you enrol in a:

  • Government subsidised place pay a VET tuition fee and may be required to pay a Student Services and Amenities Fee and course materials contribution. This training is delivered with Victorian and Commonwealth Government funding.
  • Full-fee paying place pay the full-fee tuition rate (which includes Student Services and Amenities Fee and any material fees).

To calculate the total cost of your course either use our fee calculator, or:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
Applicants with a minimum five (5) years relevant work experience will be considered for admission to this course.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Before you apply

Before applying, you should consider whether you also want to apply for:

  • Special admission programs: Depending on your life circumstances you may be eligible for special consideration of your application.
  • Advanced standing: If you have significant experience or studies elsewhere you may be eligible for credit for some units of your course and not have to undertake them.

Find out more about applying for our courses.

Apply direct to VU

Apply direct to VU using our admission centre submit applications for one or more courses, track and save your progress and upload additional information.

Direct applications are due on 19 July 2020 for our next intake which starts on 27 July 2020.

Apply direct to VU

Already a VU student?

If you are already a VU student, apply direct to VU using our Admissions centre to transfer into this course. Remember it’s best to be accepted into your new course before withdrawing from your current one.

After you apply

  • It’s important to check for emails from us (which may go to your spam/junk folder).
  • Complete any requests for information by the given dates, otherwise your application may not be considered

Enquire now

Please fill out the form below, and we'll get back to you shortly.

Information marked with an asterisk "*" is required.

Refer to our Privacy Policy for more information.

At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.