Learn the latest sport-industry strategies, with the Graduate Certificate in Sport Strategy at VU.
Our sport-strategy course allows experienced sport-management professionals and recent sport-management graduates to build on their existing credentials.
Through a range of practical learning methods, you'll come to understand the latest sport-strategy concepts and acquire the most up-to-date skills. You'll learn to analyse, formulate and monitor sport strategy at grassroots or professional level.
This course focuses on global strategies across the sport industry and beyond into leisure, recreation, and active living. You'll finish our graduate certificate with clearer knowledge of sport strategy through:
- project management
Elite & commmunity sport partnerships
The College of Sport and Exercise Science has over 200 partnerships and affiliations with peak sporting bodies, professional and community sporting clubs, and public-health and education groups.
Our partnerships give you unique opportunities for networking and learning.
Leading sport university
VU is ranked in the Top 20 globally for sport science education (ShanghaiRanking: Academic Rankings of World Universities), so our sport strategy courses benefit from world-class associations.
We offer over 40 sports-related courses, giving you the opportunity to progress to related programs, including the Master of Sport Business and Integrity.
Careers in sport strategy
Graduates this certificate will be suited to a range of sport administration and management roles.
Your sport-strategy skills will be valued in:
- international, national and state government
- non-profit sectors
- professional sport governing bodies and teams
- major sport events and facilities
- sporting goods industry
- fitness industry.
Aim for one of these roles:
- sports administrator
- event coordinator
- performance management officer
- strategic planning analyst
- strategic sport business development officer
- private strategic-planning consultant.
The sport, fitness and recreation industries play a crucial and significant role in the health and wellbeing of Australians. There are diverse and expanding career opportunities in this sector (Service Skills Australia).
To attain the Graduate Certificate in Sport Strategy, students will be required to complete 48 credit points consisting of:
- 48 credit points of core units.
- Unit code
- Unit code
- Unit code
- Unit code
On successful completion of this course, students will be able to:
|1.||Assess the methods for making substantive short-term and long-term strategic decisions using financial, marketing research, operations and sales data.to Implement techniques of strategic planning and management to a variety of sport business situations;|
|2.||Analyse sport business industry problems in various sport organisational settings in order to evaluate findings, prioritise change, and design a strategic business plan that articulates the implementation of strategic changes;|
|3.||Appraise the role strategy plays in sport marketing mix development, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices;|
|4.||Evaluate the role of sport marketing research, information systems, logistics, and promotions to implement the strategies inherent to meeting the needs and wants of the stakeholders of a sport organization;|
|5.||Diagnose the various causes, costs and consequence of strategic successes and failures and the role of leadership influence outcomes.in consideration of integrity and ethics in sport and general management practices and knowledge; and,|
|6.||Justify the relevance and applicability of project management and design to the implementation of strategic planning and the evaluation of strategic processes.|
What's a unit?
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take, and optional \'elective\' units that you can choose to take based on your area of interest, expertise or experience.
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Fees & scholarships
Fee type: Full-fee
The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.
If you enrol in a:
- Commonwealth Supported Place, your fees are partly subsidised by the Australian Government.
- full-fee paying place, you’ll need to pay the full amount for all units you study.
To calculate the total cost of your course:
- Select which units you’d like to study.
- Look up the individual unit costs in the higher education unit of study fees list.
- Add up the relevant amounts.
Scholarships & assistance
Apply for a scholarship to help with your study costs.
We can help with fee assistance and advice.
Admission & pathways
Meeting the minimum admission requirements does not guarantee you entry into this course.
Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
- Bachelor/Honours degree: Completion of an Australian Bachelor/Honours degree (or equivalent) in either Sport – which includes sport studies and/or managerial and leadership units;
Completion of an Australian Bachelor/Honours degree (or equivalent) in Business.
- Mature: In the absence of a Bachelor/Honours Degree, a minimum of 10 year's experience as a sport professional / manager.
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.