0.5 years part time
Delivery mode: 
Face to Face
Start date:
24 February 2020
Application due dates:
Direct applications are due on 16 February 2020 for our next intake which starts on 24 February 2020.


Learn to promote the sport you love in community or elite settings, with a Graduate Certificate in Sport Marketing from VU.

The sport-marketing qualification teaches you to build brand and customer awareness of sporting organisations, including:

  • community and non-profit
  • elite and professional sporting teams
  • private sporting institutions.

Sport marketing is relevant to all sport organisations and requires sport managers of all types. The knowledge gained during this course will help you market the unique products and services of sporting organisations to diverse sport consumers.

You'll learn to apply the following techniques to a sporting campaign:

  • strategy
  • marketing
  • finance
  • economics
  • communications.

VU is ranked in the Top 20 globally for sport science education (ShanghaiRanking: Academic Rankings of World Universities), so our sport marketing courses benefit from world-class associations.

We offer over 40 sports-related courses, giving you the opportunity to progress to related courses at graduate and postgraduate levels, including the Master of Sport Business and Integrity.

VU’s Learning Hubs are welcoming spaces where you can improve your study and employability skills.

Our students can attend Learning Hubs at one of five VU campuses.

We offer maths, writing, careers and English-language advice and can show you effective ways to study and manage your time.

Our programs include:

  • workshops
  • drop-in sessions
  • peer mentoring
  • maths and writing resources
  • resume and career guidance.

We also have accessibility support services and counselling services available to all students.

Our campus libraries have photocopying, computing and printing facilities as well as electronic and print resources.

You'll also have access to a rich collection of online resources at any time of the day or night, including:

  • databases
  • e-learning content for courses
  • student email
  • student software packages
  • social networking tools.

On campus, we make sure that all of our students have access to digital resources. We offer:

Careers in sport marketing

You will be equipped to promote the sport industry through roles in media, communications, marketing and PR.

You will be prepared for a range of sport marketing and communication roles in:

  • international or national agencies
  • state and local government
  • private sector
  • not-for-profit sector.

Example job titles or positions include:

  • public relations
  • sport-event coordinator 
  • media liaison
  • marketing
  • community-organisation communications.

If you continue studying with VU in the Master of Sport Business and Integrity, you'll be eligible for higher management roles.

Elite & commmunity sport partnerships

The College of Sport and Exercise Science has over 200 partnerships and affiliations with peak sporting bodies, professional and community sporting clubs and public-health and education groups.

Our partnerships give you unique opportunities for networking and learning.

Course structure

To attain the Graduate Certificate in Sport Marketing, students will be required to complete 48 credit points consisting of:

  • 48 credit points of core units.

On successful completion of this course, students will be able to:

  1. Assess how the development of an appropriate sport marketing mix, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices direct the manner in which a sport organisation builds its brand;  
  2. Analyse the methods for making substantive short-term and long-term strategic decisions using financial, marketing research, operations and sales data.to implement marketing efforts in a variety of sport business situations;  
  3. Appraise various sport business industry problems across different organisational settings in order to evaluate findings, prioritise change, and design marketing and promotional plans that can address necessary strategic change;  
  4. Articulate the role media and promotions play in organisational and leadership communications in sport, strategic management of sport organisations, integrated marketing communications, public relations, crisis communication, and the relationship between sport media and sport organisations across personal, mass, digital, mobile, and social media methodologies; and  
  5. Critically review the role accounting, finance, economics, and analytics play in the successful implementation of sport marketing strategies.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type: Full-fee

The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.

If you enrol in a:

To calculate the total cost of your course:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course.

Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Before you apply

Before applying, you should consider whether you also want to apply for:

  • Special admission programs: Depending on your life circumstances you may be eligible for special consideration of your application.
  • Advanced standing: If you have significant experience or studies elsewhere you may be eligible for credit for some units of your course and not have to undertake them.

Apply direct to VU

Apply direct to VU using our admission centre submit applications for one or more courses, track and save your progress and upload additional information.

Direct applications are due on 16 February 2020 for our next intake which starts on 24 February 2020.

Apply direct to VU

Already a VU student?

If you are already a VU student, apply direct to VU using our Admissions centre to transfer into this course. Remember it’s best to be accepted into your new course before withdrawing from your current one.

After you apply

  • It’s important to check for emails from us (which may go to your spam/junk folder).
  • Complete any requests for information by the given dates, otherwise your application may not be considered

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