0.5 years part time
Delivery mode: 
Face to Face
Start date:
24 February 2020
Application due dates:
Direct applications are due on 16 February 2020 for our next intake which starts on 24 February 2020.


Embrace your passion for sports and prepare for a dynamic career in management and operations with VU’s Graduate Certificate in Sport Business Development.

The course will teach you how to fulfil the responsibilities of managers and leaders in professional and community sport. You will gain the business operations management and business development skills to work successfully in an organisation or even set up your own business.

You will grow your skills in areas of sport such as:

  • marketing
  • economics and finance
  • management
  • strategic planning
  • global sport business.

To enhance your skills further, and grow your career prospects, you may progress to our Graduate Diploma in Sport Business and Integrity, then our Master of Sport Business and Integrity.

Our College of Sport and Exercise Science is one of Australia’s leading sport education providers. When you study sport-related topics with us, you will be part of a fantastic community of sport study and achievement.

The College offers a huge range of sport-related courses, dozens of connections with sporting organisations, and cutting-edge facilities.

Our sport research received the highest rating of 5 (well above world standard) in the latest Excellence in Research for Australia assessment.


We have over 200 partnerships and affiliations with peak sporting bodies, professional and community sporting clubs, and public-health and education groups.

Partner organisations offer work placements and contacts within the industry. They include the following:

  • Australian Football League (AFL)
  • Austalian Sports Commission (ASC)
  • Australian Institute of Sport (AIS)
  • Western Bulldogs Football Club
  • Tennis Australia
  • Melbourne Victory
  • Melbourne Storm
  • Melbourne Rebels
  • Hockey Victoria
  • Cricket Victoria
  • Melbourne Vixens Netball team
  • Western Jets Football Club
  • Racing Victoria
  • Football Federation Victoria
  • Victorian Institute of Sport
  • Real Madrid Graduate School.

As a postgraduate student you might want to take up one of many opportunities to further develop your academic language and study skills. VU’s Learning Hubs are welcoming spaces where you can improve your study and employability skills.

We offer maths, writing, careers and English-language advice, and show you effective ways to study and manage your time.

Our programs include:

  • workshops
  • drop-in sessions
  • peer mentoring
  • maths and writing resources
  • resume and career guidance.

We also have accessibility support services and counselling services available for all students.

Careers in Sport Business Development

Our Graduate Certificate in Sport Business Development equips you with the broad skillset necessary for a successful and dynamic career in sport.

You'll be prepared for a wide range of roles in national, state and local government, non-profit organisations, major sport events and facilities, and professional sport governing bodies and teams.

You can aim for a career in one of these areas:

  • business operations management
  • account management
  • business development and sales.

Course structure

To attain the Graduate Certificate in Sport Business Development, students will be required to complete 48 credit points consisting of:

  • 48 credit points of core units.

On successful completion of this course, students will be able to:

  1. Integrate conceptual understandings of the development of sport business utilising advanced specialist and cross disciplinary knowledge to analyse the various marketing, economic, financial, and strategic concepts sport business is developed and managed across disciplines and industry ranging from the domestic to global level;  
  2. Assess how the development of an appropriate sport marketing mix, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices direct the manner in which a sport organisation builds its brand;  
  3. Design and justify strategic initiatives involving structural, cultural, and operational change enabling sporting enterprises to adopt practices which focus on integrity and use it as a tool for creating additional public value;  
  4. Critique the ever evolving process of the globalisation of sport in terms of domestic and global structures, power and political relations in sport development, and the interrelationship between sport and culture in global society; and,  
  5. Critically review the role accounting, finance, economics, and analytics play in the successful implementation of sport marketing strategies.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type: Full-fee

The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.

If you enrol in a:

To calculate the total cost of your course:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course.

Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Before you apply

Before applying, you should consider whether you also want to apply for:

  • Special admission programs: Depending on your life circumstances you may be eligible for special consideration of your application.
  • Advanced standing: If you have significant experience or studies elsewhere you may be eligible for credit for some units of your course and not have to undertake them.

Apply direct to VU

Apply direct to VU using our admission centre submit applications for one or more courses, track and save your progress and upload additional information.

Direct applications are due on 16 February 2020 for our next intake which starts on 24 February 2020.

Apply direct to VU

Already a VU student?

If you are already a VU student, apply direct to VU using our Admissions centre to transfer into this course. Remember it’s best to be accepted into your new course before withdrawing from your current one.

After you apply

  • It’s important to check for emails from us (which may go to your spam/junk folder).
  • Complete any requests for information by the given dates, otherwise your application may not be considered

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