VU's refreshed brand tells a heroic story of challenging the status quo

Victoria University has launched a refreshed brand to better tell the story of how VU is successfully challenging the status quo.

New messaging, design and photography will reflect VU’s ambitions for the future.

Vice-Chancellor Professor Peter Dawkins congratulated staff involved in the intensive research, consultation, strategy and creative development – culminating in the rollout of VU and VU Polytechnic’s mid-year campaigns revealing the refreshed brand.

“This work will help us build VU’s reputation as we tell the story of how we are transforming education through The VU Way, and our commitment to the introduction of the Block Mode of engaged learning across all university and vocational courses by 2022.

“It is will enable us to showcase all of VU’s unique strengths and successes – including how we are transforming research through our interdisciplinary themes, focusing our research on the key issues of today, and relationships in Melbourne’s West.”

Executive Director Marketing and Communications Andrea Hammond said the refreshed brand reflected a new strategic focus of the VU marketing function – and some outstanding work by VU’s Brand and Marketing Projects Team, Future Students Team, Media and Content Team and Web Services team, working in collaboration with external partners.

“We are seeing this work as a reboot for Victoria University that allows the University to be heroic and define a distinct point of view for today and into the future.”

“This work enables us to tell a compelling VU story in the way we want it to be heard.”

VU’s mid-year campaign will feature the refreshed brand in outdoor settings such as the Number 59 tram, street posters, and bus shelters, as well as on social media, on the VU website, in course guides, and in other communications.

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