There are several things you need to consider when deciding where to publish.
Choose the publication format that is the most appropriate for your discipline area – this may be a journal, book, conference or media outlet.
Develop a strategy that takes into consideration the pros and cons of each format and the advantages of making your publications open access.
Make sure the publication you choose meets the requirements of assessment processes such as MORA or ERA.
Think about who the audience is for your research and how to reach them.
The combination of a good quality publication that is also open access is your best way to maximise the exposure of your research. In addition, promoting your work through social media can increase your audience.
It is also important to consider managing your research profile when getting published. Establishing a unique researcher ID will ensure that your work (and any impact it garners) will be correctly attributed to you.