Prof. Ruchi Gupta is a Full Professor at Shaheed Bhagat Singh College, University of Delhi, with over two decades of teaching and research experience. A PhD in Commerce with a specialisation in marketing, she is also certified in entrepreneurship (MIT, USA) and social media marketing (Boston University, USA).
She is currently empanelled as a Research Supervisor with University of Delhi, India, and Victoria University, Australia, and is guiding the Ph.D. students at both the universities. Her research interests include digital marketing, advertising, consumer behavior, and sustainability, with publications in reputed journals such as Journal of Cleaner Production, Marketing Intelligence & Planning, and International Journal of Information Management Data Insights, among others. Her work is also indexed in the WHO COVID-19 repository. She has chaired sessions at prominent conferences in Oxford (UK), Slovenia, France, and India and has won best paper awards at some prominent conferences.
Prof. Gupta is an Associate Editor (Marketing Area) in the Editorial Team of Brazilian Administration Review Journal. She is also a Special Issue Editor for The Journal of Contemporary Administration (RAC - Brazil ), Title of Special Issue - “Use of Artificial Intelligence in Management Research Methods” (2024-25). She has given editorial assistance and has reviewed research papers for a number of journals and international conferences, including ABDC (including ABDC-A) journals like International Journal of Consumer Studies, Journal of Retailing and Consumer Services, etc. and conferences organized by the European Advertising Academy and European Marketing Academy.
Prof. Gupta has been invited as a speaker and resource person for a number of talks, webinars, FDPs and MDPs on various aspects of marketing, digital marketing, advertising and research by many institutes of repute- both national and international.
Highlights
- Session chair at conferences held at Queens College, University of Oxford (UK), European Advertising Academy at the School of Economics and Business, University of Ljubljana, Slovenia; IPAG Business School in Nice, France; and at many conferences in India.
- Best Reviewer Award for the year 2022 by the renowned International Journal of Consumer Studies (ABDC-A journal)
- ICBM-AMP Academic Excellence Award 2017 (organised by ICBM and Academy of Management Professionals) in the category of ‘Best Professor in Advertising’
Further qualifications
Certified Courses in Social Media Marketing (Boston University, USA) and Entrepreneurship (Massachusetts Institute of Technology, USA).
