Refereed journal articles
Hede, A.M., Thyne, M., Joisassen, A., & Garma, R. (2018) Comparing event attendees and their telecast audiences: a case study of a commemorative event, Event Management, 22(4), forthcoming.
Hede, A.M., Garma, R., Joisassen, A., and Thyne, M. 2014. Perceived Authenticity of the Visitor Experience in Museums: Conceptualization and Initial Empirical Findings. European Journal of Marketing, 48 (7/8), 1395-1412
Polonsky, MJ, Vocino, A, Landreth Grau S, Garma, R & Ferdous, AS 2012, 'The Impact of General and Carbon-Related Environmental Knowledge on Attitudes and Behaviour of US Consumers, Journal of Marketing Management, 28 (3-4), pp. 238-263
Polonsky, MJ, Garma, R & Landreth Grau S 2011, 'Western Consumers' Understanding of Carbon Offsets and its Relationship to Behavior', Asia-Pacific Journal in Marketing and Logistics, 23(5), pp. 583-603
Garma, R & Bove, L 2011, 'Contributing to Well-being: Customer Citizenship Behaviors Directed to Service Personnel', Journal of Strategic Marketing, 19(7), pp. 633-649
Polonsky, MJ, Lefroy, K, Garma, R & Chia, N 2011, 'Strategic and Tactical Alliances: Do Environmental Non-profits Manage them Differently?', Australasian Marketing Journal, 19, pp. 43-51
Polonsky, MJ, Landreth, SG & Garma, R 2010, 'The New Greenwash? Potential Marketing Problems with Carbon Offsets', International Journal of Business Studies, 18(1), pp. 49-54
Wong, CY, Polonsky, MJ & Garma, R 2008, 'The Impact of Consumer Ethnocentrism and Country of Origin Sub-components for High Involvement Products on Young Chinese Consumers' Product Assessments', Asia-Pacific Journal in Marketing and Logistics, 20 (4), pp. 455-478
Refereed book chapters
Garma, R. (2014) Green Consumers. In Green Growth and Travelism: Concept, Policy and Practice for Sustainable Tourism (edited by M. Jiang, T. DeLacy, G. Lipman, S. Vorster & R. Hawkins). London: Routledge, pp.97-111.
Polonsky, M.J., A. Vocino, S. Landreth Grau, Garma R. & A.S. Ferdous (2014) The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers. In Contemporary Issues in Green and Ethical Marketing (edited by M.G. McEachern & M.Carrigan). London: Routledge Taylor & Francis Group, pp. 49-73 (Reprint).
Polonsky, M.J. & Garma, R. (2013) Blueprinting: A Potential Tool for Improving Cause-Donor Exchanges. In Voluntary and Non-Profit Management (edited by S.P. Osborne). London: SAGE Publications (Reprint).
Garma, R. & Bove, L (2011) Customers and their positive impact on service personnel job outcomes. In: Advances in service quality, innovation, and excellence. Cornell University, School of Hotel Administration, Center for Hospitality Research, Ithaca, NY, pp. 89-91.