As VU Sydney Campus Director and Principal, Felicity Davis Rafferty brings a strategic focus to the ongoing success of Victoria University in Sydney. Commencing in 2018, Felicity has led the transformational growth of the campus with the implementation of the VU Way through Block Mode Course Delivery in a competitive international student environment. In addition to her leadership responsibilities, Felicity taught Strategic Management in Block Mode during 2020.

In the role of Campus Director and Principal, Felicity focuses on the joint responsibilities of both Victoria University and our partner institution, Education Centre of Australia (ECA). Felicity’s role is to ensure that VU Students in Sydney have an equivalent experience to those students who study in Melbourne. Ensuring that both partners provide the necessary resources for VU Sydney, is therefore, an integral part of her role. Having the resources in place, Felicity is responsible for applying and upholding the VU Academic standards and meeting the requirements of the TEQSA and VU Third Party arrangements.

With over 20 years of executive experience in Tertiary Education, Felicity has maintained positions at the University of Western Sydney and Sydney Institute of Business and Technology in both management and academia. She holds a Bachelor of Commerce (Industrial Relations) and a Master of Labour Law and Relations which complement her comprehensive experience of the Tertiary Education System, with a focus in the International Education Market.


Areas of expertise

  • Strategy development
  • Load and revenue planning
  • Business development
  • Strategic Operations
  • Academic leadership

Contact details

+61 (2) 8265 3266