Prior to entering academia, Joanna spent 22 years in the not-for-profit sector and has held a range of management and marketing roles in arts organisations with a strong focus on innovative and impactful branding strategies.

Her research interest broadly focuses on consumer experiences and the effects of social influence on consumer behaviour.

Joanna is a Course Chair for the Master of Marketing. Joanna also teaches and coordinates a number of undergraduate and postgraduate units in:

  • consumer behaviour
  • brand management
  • service marketing
  • marketing strategy.


  • College of Arts, Business, Law, Education and IT

Contact details