Building and Sustaining Sport Participation

Unit code: SSM3204 | Study level: Undergraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
Footscray Park
Prerequisites
(Or equivalent to be determined by unit coordinator)
Co-requisites
(Corequisite units must be studied concurrently with this unit)
Overview
Enquire

Overview

The aim of this unit is to expand students' understanding and skills on strategies to enhance players, coaches / instructors, scorers, committee members and umpire / referee participation in organised and non-organised sport. Strategies may vary according to, for example, children, adults, gender, cultural or economic background, age bracket, or the life stage of the participant. Students will work with a selected club on strategies to recruit and retain a targeted group of participants and develop a resource to assist them in the workplace to attract and sustain participants.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Investigate and critique the processes associated with recruiting and retaining participants in community sport / active recreation organisations;
  2. Review and reflect on strategies used by community sport / active recreation organisations to encourage participation for a targeted group such as players, coaches / instructors, scorers, committee members or umpires / referees;
  3. Collaborate to consult and negotiate with a manager from a selected sport / active recreation club to create or modify a framework to recruit and retain participants as players, coaches / instructors, scorers, committee members or umpire/referees;
  4. Apply a socio-ecological model to increase participation in a community sport club/active recreation organisation; and,
  5. Reflect on how an innovative framework leads to encouraging participation through effective recruitment and retention strategies.

Assessment

For Melbourne campuses

Assessment type:
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Critical reflection on targeted sport club
Assessment type:
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Assignment Part 1: Group strategies development framework
Assessment type:
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Assignment Part 2: Collaborative group strategies infographic
Assessment type:
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Peer review presentation and club manager presentation

Required reading

A selection of online reading will be prescribed and posted in VU Collaborate.

As part of a course

This unit is studied as part of the following course(s):

Bachelor of Sport Management
SBSM | Bachelor degree | Duration: 3 years
Bachelor of Sport Management/Bachelor of Business
SBSB | Bachelor degree | Duration: 4 years
Bachelor of Sport Science (Human Movement)/Bachelor of Sport Management
SBHS | Bachelor degree | Duration: 4 years
Bachelor of Youth Work/Bachelor of Sport Management
EBYS | Bachelor degree | Duration: 4 years

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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