Tourism Product Design and Delivery

Unit code: BHO2193 | Study level: Undergraduate
12
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
BHO2006 - Introduction to Tourism Hospitality and Events
(Or equivalent to be determined by unit coordinator)
Overview
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Overview

Learn to design and deliver engaging professional tourism products, with Tourism Product Design and Delivery.

With an emphasis on innovative digital design, you will examine the evolving nature of tourism distribution, and illustrate areas of opportunity and challenges in development.

Specific issues addressed include:

  • the digital transformation of the sector
  • emerging trends
  • the design and development of innovative travel products and customised services
  • packaging
  • social and cultural communication
  • regulatory requirements
  • inter-sectoral relationships.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Reflect on the complexities of the tourism products/services and how this shapes the tourism offering, both now and in the future;
  2. Appraise the critical link between tangible tourism products and the service element that facilitates the tourist interface;
  3. Assess the merits of collaborative action through a process of identifying the ‘key players’ and stakeholders in the design, development, production and distribution of tourism products, and the formal/informal relationships that exist between; and,
  4. Observe cultural sensitivity to the responsibilities vested in the use of society and culture to synthesise product offerings and services.

Assessment

For Melbourne campuses

Assessment type: Test
|
Grade: 15%
Online multiple choice quiz
Assessment type: Report
|
Grade: 20%
Reflective journals
Assessment type: Report
|
Grade: 30%
Report on strategy (Group)
Assessment type: Test
|
Grade: 35%
In-class test (Open book)

Required reading

Students will have access to required readings via VU Collaborate and are not required to purchase the listed textbook.

Handbook of research on international travel agency and tour operation management
Dhiman, M.C and Chauhan, V. (2020)| Hershey, Pennsylvania: IGI Global

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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