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Master of Business (Marketing)

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Studying the Master of Business (Marketing) will enable you to develop sustainable and ethical marketing programs for a diverse set of stakeholders.

You'll also learn to develop, implement and evaluate marketing strategies and initiatives that can be applied to profit and not-for-profit businesses operating in local and global contexts.

This course is delivered by the Victoria Graduate School of Business (VGSB).

Course Essentials

How to apply

We are currently accepting applications for this course. Applications close on 25 January 2013

Methods of applying:

  • You can apply direct to VU

Please note that part-time study may not be available at all campuses.

Already a VU student?

You can transfer into this course through our internal transfer process.

For more info contact the
College of Business

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Careers

Skills developed in this course will equip you for senior roles in marketing and management.

Learn more about your career options on the Australian government's Career Information and Resources website.

Studying Marketing at VU - hear from one of our graduates

Joan Lee talks about her career after studying. Download the video transcript

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Course Objectives

The course aims to develop an awareness of the processes of problem solving and decision making in marketing, equip students with the skills necessary to commission, design, conduct and interpret market research, and to make students aware of the nature of major global economic issues and their implications for marketing strategies.

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Units and electives

All units of study carry a value of 12 credit points with the exception of the thesis which carries a total value of 36 credit points. Students must complete 144 credit points through academic study in order to graduate.

Core Units of Study

Electives - select four units of study from:

plus either:

Four other approved units of study

Or

or

On completion of eight approved units of study, students who choose to exit this course will be eligible to receive the Graduate Diploma in Marketing. On completion of four approved units of study, students who choose to exit this course will be eligible to receive the Graduate Certificate in Business.

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take, and optional 'elective' units that you can choose to take based on your area of interest, expertise or experience.

Credits

Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

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Admission Information

  • Year 12: To qualify for admission to the course an applicant must have normally completed successfully a relevant degree or graduate diploma and be employed in or intend to be employed in a position associated with marketing or, in the absence of formal qualifications, have such training and work experience as to indicate the ability to undertake the course successfully. In addition to satisfying the entry requirements for Australian resident students or demonstrating equivalence, overseas students must provide evidence of proficiency in the English language: · International English Language Testing System - overall score of 6.5 and no individual band score less than 6.
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How to apply for this course

We are currently accepting applications for this course.

You can apply direct to VU. Applications close on 25 January 2013.

When you're ready to apply:

  1. Read the Advice to applicants (contains details about how to apply for your course, extra requirements, what happens when you submit your application and other important information).
  2. Complete the Higher education direct entry application form.
  3. As part of the application you may need to complete extra requirements such as:
    • submit supplementary forms
    • attend an interview, audition, information session or workshop
    • submit a folio
    • sit a test

Details about extra requirements are available from the College of Business.

You need to complete all extra requirements by the given dates, otherwise your application may not be considered.

Transferring between VU courses

Want to transfer into this course from another VU course? Complete the Victoria University internal course application form and check whether you need to complete any extra requirements, listed above.

You can also contact us directly:

  • Ring us on +61 3 9919 6100
  • Find answers and ask questions at GOTOVU

Get in touch

Contact us to discuss your course options:

Ring us on +61 3 9919 6100

Find answers and ask questions at GOTOVU

At Victoria University, we make every reasonable effort to make sure the information displayed online about our courses is accurate and complete. We continually look to provide innovative courses. Those courses are shaped by a number of things including your feedback and changes in Government funding arrangements. As a result there may be changes to the courses we deliver and fees charged. We will update the website regularly to reflect any changes.

Information about course fees, articulation and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations, and services available to students can be accessed on the University’s website or by contacting the University directly on +61 3 9919 6100.

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