Master of Business (Marketing)
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Studying the Master of Business (Marketing) will enable you to develop sustainable and ethical marketing programs for a diverse set of stakeholders.
You'll also learn to develop, implement and evaluate marketing strategies and initiatives that can be applied to profit and not-for-profit businesses operating in local and global contexts.
This course is delivered by the Victoria Graduate School of Business (VGSB).
Course Essentials
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Location:
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College:
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Duration:1.5 years
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Intake:February and July
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Course code:BMBK
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CRICOS:020231G
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Fees:A$10080.00 per semester
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This information is for international students.
How to apply
We are currently accepting applications for this course.
Methods of applying:
- You can apply direct to VU
Please note that part-time study may not be available at all campuses.
Already a VU student?
You can transfer into this course through our internal transfer process.
For more info contact the
College of Business
Careers
Skills developed in this course will equip you for senior roles in marketing and management.
Learn more about your career options on the Australian government's Career Information and Resources website.
Joan Lee talks about her career after studying. Download the video transcript
Course Objectives
The course aims to develop an awareness of the processes of problem solving and decision making in marketing, equip students with the skills necessary to commission, design, conduct and interpret market research, and to make students aware of the nature of major global economic issues and their implications for marketing strategies.
Units and electives
All units of study carry a value of 12 credit points with the exception of the thesis which carries a total value of 36 credit points. Students must complete 144 credit points through academic study in order to graduate.
Core Units of Study
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- Unit code
- BHO6505
- Credits
- 12
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- Unit code
- BHO5574
- Credits
- 12
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- Unit code
- BHO5583
- Credits
- 12
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- Unit code
- BHO5525
- Credits
- 12
Electives - select four units of study from:
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- Unit code
- BHO5501
- Credits
- 12
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- Unit code
- BHO5503
- Credits
- 12
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- Unit code
- BHO5502
- Credits
- 12
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- Unit code
- BHO5504
- Credits
- 12
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- Unit code
- BHO6666
- Credits
- 12
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- Unit code
- BHO5505
- Credits
- 12
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- Unit code
- BHO5572
- Credits
- 12
plus either:
Four other approved units of study
Or
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- Unit code
- BHO7742
- Credits
- 12
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- Unit code
- BHO7700
- Credits
- 36
or
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- Unit code
- BHO7701
- Credits
- 18
On completion of eight approved units of study, students who choose to exit this course will be eligible to receive the Graduate Diploma in Marketing. On completion of four approved units of study, students who choose to exit this course will be eligible to receive the Graduate Certificate in Business.
What's a unit?
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take, and optional 'elective' units that you can choose to take based on your area of interest, expertise or experience.
Credits
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Admission Information
- Year 12: To qualify for admission to the course an applicant must have normally completed successfully a relevant degree or graduate diploma and be employed in or intend to be employed in a position associated with marketing or, in the absence of formal qualifications, have such training and work experience as to indicate the ability to undertake the course successfully. In addition to satisfying the entry requirements for Australian resident students or demonstrating equivalence, overseas students must provide evidence of proficiency in the English language: · International English Language Testing System - overall score of 6.5 and no individual band score less than 6.
English language requirements
Find out if you meet the entry requirements, including English language and academic requirements.
Admission requirements in your country
Find out if you meet the minimum academic (international qualification) requirements to be eligible to apply for this course by reviewing the academic entry requirements listed by country.How to apply for this course
If you have questions about your application, you can:
- speak to a staff member. Phone +61 3 9919 1164, press 1 and follow the voice prompts
- make an online enquiry
Get in touch
Contact us to discuss your course options:
Ring us on +61 3 9919 1164
Find answers and ask questions at GOTOVU
Information and fees listed above are for non-resident students starting the course in 2013. Fees are subject to approval and may change. In some courses students must buy equipment or clothing that they will need in the course. These equipment or clothing costs are not included in the course fees listed above and we recommend you seek advice from the relevant faculty.
VU takes care to ensure the accuracy of this course information, but reserves the right to change or withdraw courses offered at any time. Please check that course information is current with the Student Contact Centre.