Graduate Diploma in Communication (Public Relations)

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Learn the skills you need to advance your career in professional writing, public relations and digital media.

Designed for graduates and professionals, your assessment tasks include real workplace or community projects. Understanding, designing and implementing cultural and ethical public relations campaigns is a feature of this course.

The core units cover critical elements of public relations and communication theory, research methods, campaign development and management, as well as ethical and legal frameworks.

Successful completion will lead you to admission to the Master of Communication.

The Graduate Diploma in Communication (specialising in Public Relations) is accredited with the Public Relations Institute of Australia (PRIA) and graduates will be eligible for membership.

Course Essentials

How to apply

We are currently accepting applications for this course.

Methods of applying:

  • You can apply direct to VU

Please note that part-time study may not be available at all campuses.

Already a VU student?

You can transfer into this course through our internal transfer process.

For more info contact the
College of Arts

Dr Maree Keating talks about Postgraduate Communication (Public Relations) at Victoria University.
Read video transcript

Careers

  • publicist
  • corporate communications professional
  • public relations consultant

Learn more about your career options on the Australian government's Career Information and Resources website.

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Passionate about the environment, Laura Boland chose Victoria University to better communicate her message.

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Course Objectives

The postgraduate program in Public Relations provides the knowledge and skills for professionals to successfully undertake and complete a range of public relations business requirements in all types of organisations. Graduates will be confident of their capacity to enter or progress careers requiring Public Relations expertise.

Units and electives

To qualify for the award of Graduate Diploma in Communication (Public Relations), students must complete six core units and two electives (a total of 96 credit points). Core units are normally available in two-hour blocks in the evening.

PROGRESSION

Progression to the Master of Communication program from Graduate Diploma requires successful completion of eight units of study (96 credit points) with Distinction or above in at least four units of study.

Students complete eight units comprising six core units plus two electives

Core Units

Possible Communication Electives

Only a selection of these units are offered each year

Other electives are also available subject to timetable availability

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take, and optional 'elective' units that you can choose to take based on your area of interest, expertise or experience.

Credits

Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Admission Information

  • International: The admission requirement for the Graduate Diploma course is a three-year first degree. Applicants with relevant work, education and/or community experience may be considered on the basis of equivalence. IELTS minimum 6.5.
  • Mature: The admission requirement for the Graduate Diploma course is a three-year first degree. Applicants with relevant work, education and/or community experience may be considered on the basis of equivalence.

English language requirements

Find out if you meet the entry requirements, including English language and academic requirements.

Admission requirements in your country

Find out if you meet the minimum academic (international qualification) requirements to be eligible to apply for this course by reviewing the academic entry requirements listed by country.

How to apply for this course

Apply online

If you have questions about your application, you can:

Get in touch

Contact us to discuss your course options:

Ring us on +61 3 9919 1164

Find answers and ask questions at GOTOVU

Information and fees listed above are for non-resident students starting the course in 2013. Fees are subject to approval and may change. In some courses students must buy equipment or clothing that they will need in the course. These equipment or clothing costs are not included in the course fees listed above and we recommend you seek advice from the relevant faculty.

VU takes care to ensure the accuracy of this course information, but reserves the right to change or withdraw courses offered at any time. Please check that course information is current with the Student Contact Centre.