Learn the skills you need to advance your career in professional writing, public relations and digital media.

Designed for graduates and professionals, your assessment tasks include real workplace or community projects. Understanding, designing and implementing cultural and ethical public relations campaigns is a feature of this course.

The core units cover critical elements of public relations and communication theory, research methods, campaign development and management, as well as ethical and legal frameworks.

Successful completion will lead you to admission to the Master of Communication.

The Graduate Diploma in Communication (specialising in Public Relations) is accredited with the Public Relations Institute of Australia (PRIA) and graduates will be eligible for membership.

• Location:
  City Flinders
• Faculty:
  Faculty of Arts, Education and Human Development
• School:
  School of Communication and the Arts
• Study mode:
  Full Time and Part Time
• Delivery mode:
  On campus
• Course code:
  AGCA
• Duration:
  1 year
• This information is for Australian residents.
  Click here for the international version of this course

How to apply

Dr Maree Keating talks about Postgraduate Communication (Public Relations) at Victoria University.
Read Transcript   

• publicist
• corporate communications professional
• public relations consultant

Learn more about your career options on the Australian government's Career Information and Resources website.

The postgraduate program in Public Relations provides the knowledge and skills for professionals to successfully undertake and complete a range of public relations business requirements in all types of organisations. Graduates will be confident of their capacity to enter or progress careers requiring Public Relations expertise.

• Professional Public Relations for the 21st Century

  Unit code

  ACG5097

  Credits

  12

• Public Relations Writing

  Unit code

  ACG5099

  Credits

  12

• Managing Public Relations Campaigns

  Unit code

  ACG5098

  Credits

  12

• Ethics and Regulations in Communications Practice

  Unit code

  ACG5100

  Credits

  12

• Approaches to Research

  Unit code

  ACG5200

  Credits

  12

• Organisational Communication

  Unit code

  ACG5212

  Credits

  12

• International Communication

  Unit code

  ACG5010

  Credits

  12

• Communication Across Cultures

  Unit code

  ACG5050

  Credits

  12

• Print and Web Journalism

  Unit code

  ACG5203

  Credits

  12

• Video and Documentary

  Unit code

  ACG5204

  Credits

  12

• Radio for the Digital Age

  Unit code

  ACG5205

  Credits

  12

• Crisis and Risk Communication

  Unit code

  ACG5208

  Credits

  12

• Public Health Communication

  Unit code

  ACG5209

  Credits

  12

• Communicating for the Environment

  Unit code

  ACG5211

  Credits

  12

• Media and Audiences

  Unit code

  ACG5213

  Credits

  12

• Media 2.0

  Unit code

  ACG5214

  Credits

  12

• Professional Internship

  Unit code

  ACG5215

  Credits

  12

To qualify for the award of Graduate Diploma in Communication (Public Relations), students must complete six core units and two electives (a total of 96 credit points). Core units are normally available in two-hour blocks in the evening.

PROGRESSION

Progression to the Master of Communication program from Graduate Diploma requires successful completion of eight units of study (96 credit points) with Distinction or above in at least four units of study.

• International: The admission requirement for the Graduate Diploma course is a three-year first degree. Applicants with relevant work, education and/or community experience may be considered on the basis of equivalence. IELTS minimum 6.5.
• Mature: The admission requirement for the Graduate Diploma course is a three-year first degree. Applicants with relevant work, education and/or community experience may be considered on the basis of equivalence.