Broaden your communications career options and learn about the cultural and ethical implications of a public relations campaign. Design and implement public relations activities, and choose topics from your workplace, community activities or simulated activities as part of your major assessment tasks.

Learn how to:

• ·         manage the public relations functions in a corporate environment
• ·         develop a public relations plan for the government or private sector
• ·         manage an organisation's response to an issue or crisis
• ·         write for a variety of mass media

Successful completion will lead you to admission to the Graduate Diploma in Communication (Public Relations).

• Location:
  City Flinders
• College:
  College of Arts
• Study mode:
  Full Time and Part Time
• Delivery mode:
  On campus
• Course code:
  ATCA
• Duration:
  0.5 years
• This information is for Australian residents.
  Click here for the international version of this course

How to apply

• ·         public relations consultant
• ·         communications/media adviser

Learn more about your career options on the Australian government's Career Information and Resources website.

The postgraduate program in Public Relations provides the knowledge and skills for professionals to successfully undertake and complete a range of public relations business requirements in all types of organisations. Graduates will be confident of their capacity to enter or progress careers requiring Public Relations expertise.

To qualify for the award of Graduate Certificate in Communication (Public Relations), students must complete a total of 48 credit points in four core units of study as directed by course co-ordinator.

• Professional Public Relations for the 21st Century

  Unit code

  ACG5097

  Credits

  12

• Public Relations Writing

  Unit code

  ACG5099

  Credits

  12

• Managing Public Relations Campaigns

  Unit code

  ACG5098

  Credits

  12

• Ethics and Regulations in Communications Practice

  Unit code

  ACG5100

  Credits

  12

• Approaches to Research

  Unit code

  ACG5200

  Credits

  12

• International: The admission requirement for the Graduate Certificate course is a three-year first degree. Applicants who do not meet basic entry requirements may be considered on the basis of equivalence. Equivalence will usually be in the form of recognition of relevant work experience.
• Mature: The admission requirement for the Graduate Certificate course is a three-year first degree. Applicants who do not meet basic entry requirements may be considered on the basis of equivalence. Equivalence will usually be in the form of recognition of relevant work experience.