Become a PR professional with a course that will give you broad public relations skills and background.

You’ll be set to work in the public relations field as client liaison officer, campaign co-ordinator and promotions co-ordinator.

• Location:
  Footscray Nicholson
• Faculty:
  Faculty of Workforce Development
• School:
  School of Business Services
• Study mode:
  Full Time and Part Time
• Delivery mode:
  On campus and On-line Flexible
• Course code:
  22051VIC
• Duration:
  1 year
• This information is for Australian residents.
  Click here for the international version of this course

How to apply

• client liaison officer
• campaign co-ordinator
• promotions co-ordinator

Learn more about your career options on the Australian government's Career Information and Resources website.

This course has been developed to assist students to achieve knowledge, skills and ability to meet Diploma qualification requirements. The course will provide participants with broad public relations skills and knowledge to obtain employment in the Public Relations field in roles such as client liaison officer, campaign co-ordinator and promotions co-ordinator.

Core

• Develop and Apply Knowledge of Public Relations Industry

  Unit code

  BSBPUB401A

• Develop Public Relations Documents

  Unit code

  BSBPUB403A

• Develop Public Relations Campaigns

  Unit code

  BSBPUB402A

• Analyse Consumer Behaviour for Specific Markets

  Unit code

  BSBMKG402B

• Write Persuasive Copy

  Unit code

  BSBWRT501A

• Make a Presentation

  Unit code

  BSBCMM401A

• Conduct Market Research

  Unit code

  BSBMKG408B

• Use Advanced Features of Computer Applications

  Unit code

  ICAU3126B

• Use Development Software and IT Tools to Build a Basic Website

  Unit code

  ICAB4169B

• Identify and Evaluate Marketing Opportunities

  Unit code

  BSBMKG501B

Electives

• Plan Electronic Marketing Communications

  Unit code

  BSBMKG510A

• Build and Sustain an Innovative Work Environment

  Unit code

  BSBINN502A

To attain a Diploma of Business (Public Relations), participants are required to successfully complete a total of eleven (11) units of competency comprising:

• 10 core units of competency

• 1 elective

• TAFE: Applicants will be considered on their merit
• Year 12: Successful completion of VCE
• International: Completion of year 12 IELTS 5.5
• Mature: Applicants will be considered on their merit