Get into a career in the challenging field of advertising. In this course you'll learn about target markets, audience profiling, pre-campaign testing, production monitoring, advertisement scheduling, media buying and more.

You will develop sophisticated advertising skills and a broad knowledge base that can be applied in many industry contexts.

• Location:
  Footscray Nicholson
• Faculty:
  Faculty of Workforce Development
• School:
  School of Business Services
• Study mode:
  Full Time
• Delivery mode:
  On campus
• Course code:
  BSB40107
• Duration:
  1 year
• This information is for Australian residents.
  Click here to search for courses available to non-residents

How to apply

• account co-ordinator
• art director
• copywriter
• media assistant
• media buyer
• assistant account planner
• media planner

Learn more about your career options on the Australian government's Career Information and Resources website.

The course aims to provide the knowledge and skills required for a person wishing to acquire well-developed advertising skills & a broad knowledge base for application in a wide variety of Industry contexts.

• Conduct Pre-Campaign Testing

  Unit code

  BSBADV402B

• Monitor Advertising Production

  Unit code

  BSBADV403B

• Schedule Advertisements

  Unit code

  BSBADV404B

• Profile the Market

  Unit code

  BSBMKG401B

• Analyse Consumer Behaviour for Specific Markets

  Unit code

  BSBMKG402B

• Create Mass Print Media Advertisements

  Unit code

  BSBADV509A

• Undertake Marketing Activities

  Unit code

  BSBMKG414A

• Coordinate Advertising Research

  Unit code

  BSBADV503B

• Analyse and Present Research Information

  Unit code

  BSBRES401A

• Report on Financial Activity

  Unit code

  BSBFIA402A

• Promote Products and Services

  Unit code

  BSBMKG413A

• Develop Teams and Individuals

  Unit code

  BSBLED401A

• Participate in OHS Processes

  Unit code

  BSBOHS201A

• Gather and Analyse Information

  Unit code

  PSPGOV406B

• Locate and Use Relevant Online Information

  Unit code

  ICAU1204B

The course is approximately 6 months full-time.