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Bachelor of Communication

Course Structure

To be awarded the degree of Bachelor of Communication (with a specialisation in Professional Writing, Public Relations or Digital Media) students must have successfully completed a total of 288 credit points (24 units with no more than ten at first year level). All units are valued at 12 credit points. Full-time students will normally complete an average of 48 credit points each semester.

Students must complete the following requirements:

• Nine core units
• One communication elective selected from a prescribed list;
• Four elective units;
• A specialisation in either Professional Writing, Public Relations or Digital Media;
  • Professional Writing students must complete six Professional Writing units and four units from the Public Relations specialisation or four units from the Digital Media specialisation;
  • Digital Media students must complete seven Digital Media units and three units from the Public Relations specialisation or the Professional Writing specialisation;
  • Public Relations students must complete ten units from the Public Relations specialisation to meet industry accreditation requirements, and are not required to complete units from another specialisation.

Units and electives

• Culture and Communication [ACC1047]
• Media, Culture and Society [ACC1048]
• Communication Graduating Project 1 [ACC3001]
• Communication Graduating Project 2 [ACC3002]
• Ethical and Legal Issues in Communication [ACC3003]
• Social Media [ACC3004]
• Communicating in Organisations [ACC3047]
• Career Development for Communication Professionals [ACY3004]
• Communication Professional Practice [ACY3005]

• Television Production [ACC2010]
• Radio Production [ACC2011]
• New Media [ACC2013]
• International Communication Industries [ACC2014]
• Media Audiences [ACC3006]
• Language and Society [ACC3041]
• Communication and Cultural Diversity [ACC3052]
• Writing and Producing the Documentary [ACP3049]

• Performance Writing [ACP2078]

• Introduction to Creative Writing [ACP1053]
• Introduction to Media Writing [ACP1054]
• Editing Principles and Practice [ACP2070]
• Publishing Principles and Practice [ACP2079]

• Fiction Writing [ACP2085]
• Writing for Online Media [ACP2020]

• Gender and Genre in Short Fiction [ACP2067]
• Performance Writing [ACP2078]
• Writing and Reading Place [ACP2080]

• Principles and Practice of Public Relations [ACY1001]
• Introduction to Web Technologies [ACM1010]
• Public Speaking and Communication [ACY1002]
• Introduction to Media Writing [ACP1054]
• Media Management in Public Relations [ACY2003]
• Writing for Public Relations and Advertising [ACP3051]
• Communication Research [ACY2005]
• Publishing Principles and Practice [ACP2079]
• Public Relations Campaigns and Management [ACY3001]
• Marketing Communication [ACY3006]

• Digital Sound and Video [ACM1006]
• Visual Design for Digital Media [ACM1009]
• Introduction to Web Technologies [ACM1010]
• Interactive Programming [ACM2003]
• Animation [ACM2006]
• Innovation Technologies, Research and Application [ACM2007]
• Dynamic Web Development [ACM2008]

Admission information

• TAFE: Pathways are available from a range of VET courses. Applicants with relevant VET study may also be considered.
• Year 12: VCE with minimum study score of 20 in English units 3 and 4 (any).
• International: Completion of a secondary school qualification equivalent to Australia's year 12 or VCE qualification. IELTS minimum 6.0 (no band less than 6).
• Mature: Applicants with relevant work, education and/or community experience may be considered on the basis of equivalence.

Course objectives

The course is a three-year Bachelor of Communication degree, providing core studies in contemporary communication theories and applications. Students choose to specialise in Professional Writing, Public Relations or Digital Media. The focus is necessarily global, providing education in professional communication for graduates seeking to pursue careers in Australia and internationally. The Professional Writing specialisation is for students with a particular interest in the principles and practice of writing to develop their knowledge and skills in writing practice, analysis of written texts and elements of professional practice in writing, including creative and media applications, editing, publication, design and publishing. The Public Relations specialisation provides an opportunity for students interested in a career in the broad and expanding field of public relations. Students acquire knowledge and skills in principles and practices of public relations, including professional presentation, media management, research, campaigns and management skills. The Digital Media specialisation is for students seeking to combine theoretical understandings of digital and other new media with advanced practical skills in the design and production of digital media materials. All students undertake studies in career development for communication professionals and have an opportunity for professional practice. In the final year all students undertake a major graduating project. This up-to-date course is taught by expert academics with current industry knowledge.

VU takes care to ensure the accuracy of this course information, but reserves the right to change or withdraw courses offered at any time. Please check that course information is current with the Student Contact Centre.