Launch your marketing career with the Bachelor of Business Marketing specialisation. Learn about marketing theories and how to implement practical marketing solutions, and gain an in-depth understanding of customer needs in the marketplace. Graduates will be well equipped to pursue a career in marketing management in large and medium corporations, or consulting roles in marketing research or advertising agencies.

The Bachelor of Business gives you options to tailor your learning to your specific needs. All students study  a common first year which is complemented in second and third years by specialisations in either two business disciplines, or a single specialisation and an area of study.

• Location:
  Footscray Park
• Other locations:
  • Sunway University, Kuala Lumpar, Malaysia.
  • Sunway University, Johor Bahru, Malaysia.
    
• Faculty:
  Faculty of Business and Law
• School:
  School of International Business
• Study mode:
  Full Time and Part Time
• Delivery mode:
  On campus
• Course code:
  BBUS-BSPMAR
• Duration:
  3 years
• This information is for Australian residents.
  Click here for the international version of this course

How to apply

Our graduates find employment in:

• market research and analysis
• promotions and public relations
• customer relationship management
• fundraising
• brand management

Learn more about your career options on the Australian government's Career Information and Resources website.

You will gain a comprehensive theoretical and practical marketing education with a sound business management base. You will demonstrate planning, implementation, control and evaluation of marketing strategies, tactics and operations through critical research and analyses. The goal of this course is to help you develop the skills to become an integral part of the marketing and communication areas of an organisation.

• Accounting for Decision Making

  Unit code

  BAO1101

  Credits

  12

• Information Systems for Business

  Unit code

  BCO1102

  Credits

  12

• Economic Principles

  Unit code

  BEO1105

  Credits

  12

• Business Statistics

  Unit code

  BEO1106

  Credits

  12

• Introduction to Marketing

  Unit code

  BHO1171

  Credits

  12

• Business Law

  Unit code

  BLO1105

  Credits

  12

• Management and Organisation Behaviour

  Unit code

  BMO1102

  Credits

  12

• Professional Development 1 - Critical Thinking and Problem Solving

  Unit code

  BFP1100

  Credits

  12

• Professional Development 2 - Analysis and Strategy

  Unit code

  BFP2100

  Credits

  12

• Professional Development 3

  Unit code

  BFP3001

  Credits

  12

* An Area of Study is defined as five units of study approved by the course coordinator selected from a specialisation.

• Accounting

  Unit code

  BSPACC

• Banking and Finance

  Unit code

  BSPBAF

• Computer Systems Management

  Unit code

  BSPCSM

• Culinary Management

  Unit code

  BSPCUL

• Event Management

  Unit code

  BSPEVM

• Financial Planning

  Unit code

  BSPFIP

• Financial Risk Management

  Unit code

  BSPFRM

• Hospitality Management

  Unit code

  BSPHOS

• Human Resource Management

  Unit code

  BSPHRM

• Information Systems

  Unit code

  BSPISY

• International Business

  Unit code

  BSPIBU

• International Hospitality Management

  Unit code

  BSPIHM

• International Trade

  Unit code

  BSPITR

• Management

  Unit code

  BSPMAN

• Marketing

  Unit code

  BSPMAR

• Music Industry

  Unit code

  BSPMUI

• Retail Commerce

  Unit code

  BSPREC

• Small Business and Entrepreneurship

  Unit code

  BSPSBE

• Supply Chain and Logistics Management

  Unit code

  BSPSCM

• Tourism Management

  Unit code

  BSPTOM

• Year 12:

  To qualify for admission to the course, an applicant must have successfully completed a course of study at year 12 or equivalent*.

  Year 12 Prerequisites: Units 3 and 4 - study score of at least 20 in English (any).

  Selection Mode: Current Year 12 applicants: Equivalent National Tertiary Entrance Rank (ENTER) and two-stage process with a middle-band of approximately 20%. Non-current year 12 applicants: ENTER and/or academic record*.

  Middle-band: consideration is given to performance in the full range of VCE studies undertaken.

  * Applicants who have not completed Year 12 but who possess appropriate educational qualifications, work or life experiences which would enable them to successfully undertake the course, will be considered for admission.

  In addition to satisfying the entry requirements for Australian resident students or demonstrating equivalence, overseas students must provide evidence of proficiency in the English language: International English Language Testing System - overall score of 6 and no individual band score less than 6.0.