Enhance your qualifications in the field of strategic marketing and leadership. This course provides training for individuals who lead the marketing activities of an organisation.

We can help you gain recognition for your current skills and industry experience so that you qualify more quickly.

• Location:
  St Albans
• Faculty:
  Faculty of Workforce Development
• School:
  School of Business Services
• Study mode:
  Full Time and Part Time
• Delivery mode:
  On campus
• Course code:
  BSB60507
• This information is for Australian residents.
  Click here for the international version of this course

How to apply

• marketing officer
• market research and product/sales manager
• marketing assistant
• direct marketing assistant
• marketing co-ordinator
• public relations officer

Learn more about your career options on the Australian government's Career Information and Resources website.

The course provides the knowledge and skills to provide leadership and strategic direction in the marketing activities of an organisation.

• Manage the Marketing Process

  Unit code

  BSBMKG603B

• Manage Market Research

  Unit code

  BSBMKG607B

• Develop Organisational Marketing Objectives

  Unit code

  BSBMKG608A

• Develop a Marketing Plan

  Unit code

  BSBMKG609A

• Develop and Implement Strategic Plans

  Unit code

  BSBMGT616A

• Evaluate International Marketing Opportunities

  Unit code

  BSBMKG605B

• Plan and Establish a Compliance Management System

  Unit code

  BSBCOM603B

• Develop and Implement a Business Plan

  Unit code

  BSBMGT617A

• Forecast International Market and Business Needs

  Unit code

  BSBMKG512A

• Manage Finances

  Unit code

  BSBFIM601A

• Manage Innovation and Continuous Improvement

  Unit code

  BSBMGT608B

Students must successfully complete a minimum of 8 units – 4 core units plus 4 electives. At least 3 electives must be selected from the elective list for this qualification provided in the BSB07 training package. The other 1 elective may be selected from the remaining elective units listed in the Training Package for this qualification or from any course in the BSB07 Training Package or other endorsed national training package. If not listed the one unit may be selected from a Diploma qualification. This course is approximately 6 months full-time or equivalent. Time required to complete the course will vary according to the delivery and assessment mode offered. NB: students progress through Certificate IV and Diploma of Marketing levels prior to commencing this Advanced Diploma program.

• TAFE: NA
• Year 12: Successful Completion of Year 12 of equivalent - students will articulate through the Diploma of Marketing
• International: IELTS 5.5 or equivalent
• Mature: Relevant industry experiance as assessed by the University