Get a head start in the exciting public relations field, and give yourself the skills to make you indispensable to any organisation. From international tour operations to home grown publishing companies, every organisation today needs to manage its public face.

The Advanced Diploma will equip you to be the very public side of any large or small organisation.

• Location:
  Footscray Nicholson
• Faculty:
  Faculty of Workforce Development
• School:
  School of Business Services
• Study mode:
  Full Time and Part Time
• Delivery mode:
  On campus and On-line Flexible
• Course code:
  22038VIC
• Duration:
  1 year
• This information is for Australian residents.
  Click here for the international version of this course

How to apply

• public relations officer
• public relations communications co-ordinator
• marketing communications co-ordinator
• media relations officer
• fundraising
• tourism marketing
• promotions co-ordinator

Learn more about your career options on the Australian government's Career Information and Resources website.

The course has been developed to assist participants to achieve underpinning knowledge, skills and ability to meet Advanced Diploma qualification requirements. Graduates will acquire the skills and knowledge for management of Public Relations functions within an organisation.

Core Units

• Manage Organisational Communication Strategies

  Unit code

  PUACOM004B

• Manage the Public Relations Publication Process

  Unit code

  BSBPUB501A

• Write Complex Documents

  Unit code

  BSBWRT401A

• Undertake Research and Analysis

  Unit code

  PSPGOV504B

• Address Legal and Administrative Requirements

  Unit code

  CUSADM09A

• Develop and Maintain Business Continuity Plans

  Unit code

  BSBCON601A

• Create Visual Design Components

  Unit code

  CUFDIG304A

• Design User Interfaces

  Unit code

  CUFDIG402A

• Create User Interfaces

  Unit code

  CUFDIG403A

• Manage Budgets and Financial Plans

  Unit code

  BSBFIM501A

• Develop and Implement Crisis Management Plans

  Unit code

  BSBPUB504A

• Apply Government Systems

  Unit code

  PSPGOV601B

• Manage Fundraising and Sponsorship Activities

  Unit code

  BSBPUB503A

• Ensure a Safe Workplace

  Unit code

  BSBOHS509A

• Develop and Apply Industry Knowledge

  Unit code

  CUFGEN01A

• Develop and Implement a Business Plan

  Unit code

  BSBMGT617A

Elective Units

• Plan Direct Marketing Activities

  Unit code

  BSBMKG508A

• Evaluate and Recommend Advertising Media Options

  Unit code

  BSBADV511A

• Develop Workplace Policy and Procedures for Sustainability

  Unit code

  BSBSUS501A

To attain an Advanced Diploma of Business (Public Relations), participants are required to successfully complete a total of eighteen (18) units of competency comprising:

16 core units of competency

2 electives

• TAFE: Must complete Diploma prior to entry.
• Year 12: Applicants will be required to have achieved the Diploma of Business (Public Relations) prior to entry to the Advanced Diploma qualification.
• International: Must complete Diploma prior to entry. IELTS 5.5
• Mature: Must complete Diploma prior to entry and or have significant industry work experience.