Enter the exciting world of advertising! Develop your specialist advertising, business and management skills so you can expand your career options.

The course will help you manage an organisation's advertising, work in an advertising studio or freelance in the advertising industry.

You may also eligible for dual qualification with Advanced Diploma of Marketing.

• Location:
  Footscray Nicholson
• Faculty:
  Faculty of Workforce Development
• School:
  School of Business Services
• Study mode:
  Full Time
• Delivery mode:
  On campus and On-line Flexible
• Course code:
  BSB60110
• Duration:
  0.5 years
• This information is for Australian residents.
  Click here for the international version of this course

How to apply

• account director
• account executive
• account planning manager
• client services executive
• client services director
• marketing officer
• copywriter

Learn more about your career options on the Australian government's Career Information and Resources website.

This qualification reflects the role of individuals who provide leadership and strategic direction for the advertising activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the advertising field. These individuals are often accountable for group outcomes and for the overall performance of the advertising function in an organisation.

Core Units

• Develop an Advertising Campaign

  Unit code

  BSBADV602B

• Manage Advertising Production

  Unit code

  BSBADV603B

• Execute an Advertising Campaign

  Unit code

  BSBADV604B

• Evaluate Campaign Effectiveness

  Unit code

  BSBADV605B

• Design and Developan Integrated Marketing Communication Plan

  Unit code

  BSBMKG523A

Elective Units

• Develop Organisational Marketing Objectives

  Unit code

  BSBMKG608A

• Evaluate International Marketing Opportunities

  Unit code

  BSBMKG605B

• Develop and Implement Strategic Plans

  Unit code

  BSBMGT616A

Completion of eight units comprised of five core units and three elective units. Two of the elective units must be selected from a list provided on the NTIS website.

There are no pre-requisite unit requirements though completion of Certificate IV and Diploma or their equivalent is preferred.

• Year 12: Successful completion of VCE or equivalent
• International: IELTS 5.5
• Mature: Relevant experience as assessed by the University
• Other: Industry access via recognition processes