Dr. Thuy-Huong Truong
PhD (Marketing & Tourism): VUMBus (Marketing & Tourism): RMIT
BBus (Tourism Marketing & Management): RMIT
BA Education (French and English): Pedagogy University, Vietnam
Adv. Dip. (Business in Travel and Tourism): Box Hill Institute
Dip (Travel Operations): Box Hill Institute
Publications (selected)
As a researcher, Dr. Thuy-Huong Truong has a proven quality research active in marketing and tourism research, including a sound record in publishing in peer-reviewed and other academic journals and forums. The many awards that she has won including the Vice-Chancellor’s PEAK AWARD for Excellence in Research and Research Training; Vice-Chancellor’s Citation for Excellence in Research and Research Training; Highly Commended SIR FRANK MOORE Award for Excellence in PhD Research and Publications; Research and Research Training Award for Research Degree; Ocean Spirit Cruises Award for Most Outstanding PhD Student in Hospitality, Tourism and Marketing, and the Defence Lake Attack Industry Award.
Journal Articles
- Truong, Thuy-Huong and Brian King (2010). “Cultural Values and Service Quality: Host and Guest Perspectives”. Journal Tourism, Culture and Communication, Vol. 10, Issue 1.
- Truong, Thuy-Huong and Brian King (2009). “An Evaluation of Satisfaction levels amongst Chinese Tourists in Vietnam”. Journal of International Tourism Research, Vol. 11, Issue 6.
- Truong, Thuy-Huong (2007). To the city and beyond… “Report on the 16th Annual CAUTHE Conference, February 6–9, 2006, Melbourne, Australia”. Journal of Teaching in Travel and Tourism. Vol. 6, No 4, p. 73-78,
- Truong, Thuy-Huong and Brian King (2006). “Comparing Cross-Cultural Dimensions of the Experiences of International Tourists in Vietnam”, Journal Business Systems, Governance and Ethics, Vol. 1, Issue 1, p. 65-75.
- Truong, Thuy-Huong and Brian King (2006). “The Inter-Relationship between Perceived Importance, Satisfaction and Destination Loyalty: The Case of American Tourists in Vietnam”, Journal of Tourism and Hospitality (JOHAT). Vol. 4, No1, p. 57-84.
- Truong, Thuy-Huong and David Foster (2006). “Using HOLSAT to Evaluate Tourist Satisfaction at Destinations: The Case of Australian Holidaymakers to Vietnam”, Tourism Management, Vol. 27, No. 1, p. 842-855.
- Truong, Thuy-Huong (2005). “Assessing Holiday Satisfaction of Australian Travellers to Vietnam: An Application of the HOLSAT Model”, Asia Pacific Journal of Tourism Research, 2005, Vol. 10, No. 3.
- Truong, Thuy-Huong, Robert Inbakaran and Merv Jackson (2004). “Do Cultural and National Differences Distinguish Resort Clientele: A Case Study of Australian Domestic and Overseas Resort Tourists, Journal of Applied Economics and Management, Vol. 2, No. 2, University of Bundelkhand, India, ISSN 0972-8937.
- Truong, Thuy-Huong, Robert Inbakaran and Mukesh Ranga (2003). “Analysis of Tourist Expectation and Satisfaction: Case Study of Australian Tourists in Vietnam”, Journal of Applied Economics and Management, Vol. 1, No. 1, University of Bundelkhand, India, ISSN 0972-8937.
Book Chapters
- Truong, Thuy-Huong and Brian King (2010). “Tourism Service Experiences in Vietnam". Series: Tourism and Hospitality Development and Management. Nova Science Publishers, Hauppauge NY, USA. ISBN: 978-1-61728-034-4.
- Truong, Thuy-Huong and Brian King (2010). “Host-Guest Service Inter-Cultural Interactions_The case of Vietnamese Hosts and International Visitors. In Petter M. Berge and Sondre B. Eliassen (Ed) “Hospitality and Tourism Management”. Pp 1-33.Hauppauge NY, USA. Hauppauge New York, ISBN: 978-1-60741-225-0.
- Truong, Thuy-Huong and Peter Gebbie (2008). “Market Segmentation of Australian Tourists in Vietnam: An Application of the HOLSAT Model”. In Phạn, C (Ed) “Vietnam: Economic, Political and Social Issues”. Nova Science Publishers, Hauppauge New York, ISBN 978-1-60456-460-0.
Professional experience
Dr. Thuy-Huong Truong’s multi-disciplinary background has enabled her to teach a range of marketing, tourism, hospitality, management, consumer behaviour and statistics subjects spanning over 20 years in Vietnam and in Australia. She has extensive experience in business, marketing and travel consultancies in Vietnam and Australia. Apart from her teaching and research activities, she has also engaged in various learning in the workplace and community research projects associated with the BHO2285 Marketing Research Unit.
Professional membership
Australian Marketing Institute (AMI)Council of Australian University Tourism and Hospitality Education (CAUTHE)
Sustainable Tourism Cooperative Research Centre (STCRC)
Asia Pacific Tourism Association (APTA)
Ecotourism Australia
International Centre for Research and Study on Tourism (C.I.R.E.T)
Research interests
International Marketing and TourismCross-Cultural Research on Marketing and Tourism
Consumer Behaviour
Tourism in the Asia Pacific Region and Developing Countries
Destination Resources and Product Development
Sustainable and Ecotourism Tourism
Quantitative and Qualitative Research Methods
