Professor Hans Westerbeek
BPhysEd, MSc Human Movement, Groningen; MBA, Deakin; PhD International Marketing, Deakin
Director, Institute of Sport, Exercise and Active Living (ISEAL)
Professor Hans Westerbeek was previously the Chair of Sport Management at La Trobe University and he continues to serve as a Chair of Sport Management at the Free University of Brussels (Belgium).
He has also served as the Head of the School of Sport, Tourism and Hospitality Management at La Trobe University.
Before migrating to Australia in 1994, he worked as a marketing professional in the Netherlands. He co-founded the European Association for Sport Management (EASM) and was a founding member of the European Union's European Network of Sport Science Institutes.
Professor Westerbeek is an active researcher and consultant to a variety of international organisations. He has worked for more than 50 different organisations including:
- Western Mining Company
- Coles Myer
- Hewlett Packard
- Australian Football League
- Tennis Australia
- PGA of Australia
- VicHealth
- Australian Sports Commission
- Royal Dutch Football Association
- Dutch Olympic Committee
- Saujana Golf and Country Club (Kuala Lumpur, Malaysia)
- FIFA (football)
- FIVB (volleyball)
Professor Westerbeek has also co-authored more than 15 books in sport management, marketing and business.
Portfolios
Areas of expertise
- business of football (soccer)
- commercial development of sport
- destination marketing/branding through major sport events
- social value of sport
- sport business and sport marketing
- strategic management of sport and sport organisations
Contact details
- +61 3 9919 9473
- hans.westerbeek@vu.edu.au