Contact details

MA (Hons) Aberd, MSc Strath, PhD Monash

Acting Pro Vice-Chancellor (Knowledge Exchange - Community)

Prior to taking on his current role he was Director of the Making VU Program, a strategic initiative to strengthen the positioning of the University through several major project initiatives.

He spent nine years as Head of the School of Hospitality, Tourism and Marketing in the Faculty of Business and Law (1998-2007). As well as being Professor of Tourism Management at VU, Brian is a Visiting Professor at AILUN University in Sardinia, Italy.

Brian has extensive tourism management experience and maintains his industry involvements at board level (Western Melbourne Tourism). He is Deputy Chair of the Business Mentoring Panel in the Victorian Tourism Awards. He has consulted extensively to international development agencies in the areas of tourism marketing and human resource development.

He has published widely in the fields of tourism marketing, planning and human resource development and has authored or co-authored several books including:

• 'Creating Island Resorts'
• 'Asia-Pacific Tourism: Regional Co-operation, Planning and Development'
• 'Tourism Marketing in Australia'
• 'Case Studies in Tourism and Hospitality Marketing

He is chair of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) an international accreditation agency established by the Australian Government to promote quality standards in Universities and in public and private VET providers. He also coordinated ABC Radio's Tourism in the Asia-Pacific Region series.

Brian is Founding and Joint Editor-in-Chief of the international journal Tourism, Culture and Communication. He is an elected fellow of the International Academy for the Study of Tourism.

Expertise

• hospitality and events education
• international student travel behaviour
• tourism
• tourism in Australia and in the Asia-Pacific region
• tourism in developing countries and emerging economies (eg Vietnam and China)
• tourism marketing and communications

Portfolios

• Office for Industry and Community Engagement (OICE)