In this unit, students will develop theoretical and practical knowledge related to how a product can gain market traction and exponential growth. Students will be introduced to the techniques and processes involved in effectively attracting visitors, activating members, and retaining clients. Students will learn to leverage their strengths, define actionable goals, and formulate and test hypotheses by executing experiments on their growth strategies.
In the process, students will gain insight into the challenges involved in initiating and developing an idea, convincing other people of the future potential of their developed idea and in the process cultivate much sought-after entrepreneurial skills. This unit offers students the opportunity to identify, design and experiment with various growth strategies and will culminate in a pitch-style event in an authentic ‘live’ context. At the pitch-style event, students will present the rationale and results of their growth experiments to an audience.
On successful completion of this unit, students will be able to:
Selected readings will be made available via VU Collaborate.
This unit is studied as part of the following course(s):