This unit covers the requirements and principles of electronic design for the screen. It examines the visual and interactive design practices and processes of digital media, including static, temporal and interactive media. The platforms explored are web and mobile platforms. Topics explored include: processes to create a design concept, branding, trends in design, and the relationship between text and image. The visual literacy and technical skill sets of students will be developed, including the written and oral communication skills required by a digital designer. Industry practices within the domain of interactive design, such as user experience are explored. Students are given guidance to research, design and develop a folio. Assessment tasks combine creativity with theoretical and technical knowledge.

Unit details

Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
ACM2014

Prerequisites

Students enrolled in course code ABAB and LBLA must complete at least 72 credit points (equivalent to 6 units) in Year 1 before undertaking any Level 2 units.

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Investigate and evaluate the role of design in a digital media production;  
  2. Devise and execute a visual image through application of creative and technical skills;  
  3. Critically review and analyse the processes required to undertake design research, including the consideration of cultural values; and  
  4. Analyse needs of audience/client groups in design process.  

Assessment

Assessment type Description Grade
Presentation Oral presentation (equiv. 1500 words) 25%
Research Paper Written design journal (1500 words) 25%
Presentation Design portfolio (equiv. 3000 words) 50%

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