This unit covers the requirements and principles of electronic design for the screen. It examines the visual and interactive design practices and processes of digital media, including static, temporal and interactive media. The platforms explored are web and mobile platforms. Topics explored include: processes to create a design concept, branding, trends in design, and the relationship between text and image. The visual literacy and technical skill sets of students will be developed, including the written and oral communication skills required by a digital designer. Industry practices within the domain of interactive design, such as user experience are explored. Students are given guidance to research, design and develop a folio. Assessment tasks combine creativity with theoretical and technical knowledge.
Unit details
Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
ACM2014
Prerequisites
Students enrolled in course code ABAB and LBLA must complete at least 72 credit points (equivalent to 6 units) in Year 1 before undertaking any Level 2 units.
Contact us
- Visit a student service centre
- 1300 VIC UNI (1300 842 864)
- Chat with us online
- Ask questions at GOTOVU
Find a different unit
Learning Outcomes
| 1. | Investigate and evaluate the role of design in a digital media production; | ||
| 2. | Devise and execute a visual and interactive prototype through application of creative and technical skills; | ||
| 3. | Critically review and analyse the processes required to undertake design research, including the consideration of cultural values; and | ||
| 4. | Analyse needs of audience/client groups in design process. |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Presentation | Oral presentation | 20% |
| Exercise | Online discussions | 20% |
| Portfolio | Design portfolio (2 instalments) | 60% |
Where to next?
As part of a course
You can choose to study this unit as part of the following courses. Refer to the course page for information on how to structure your course to include this unit.
Study a single unit
This unit can be studied on its own, without enrolling in a full degree. Learn more about single units of study at VU.
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.
