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Dr Carmine Sellitto

PhD (RMIT), MBus (RMIT), GradDipBusComp (Victoria), BSci (RMIT), DipAppBio (RMIT)

Senior Lecturer, College of Business

Carmine Sellitto is a Senior Lecturer in the College of Business at Victoria University in Melbourne, Australia. Dr Sellitto also holds roles as a Research Associate with Victoria University’s Institute for Logistics & Supply Chain Management, the Centre for Applied Informatics (Victoria University) and the Institute of Sport, Exercise and Active Living (ISEAL).

Dr Sellitto has published widely, and some of his 100 peer-reviewed publications have been on topics associated with education and learning, management and technology, tourism and IT, e-business & Internet-marketing, information quality and small business technology adoption. Carmine has been involved in developing management information systems, customer relationship management and enterprise resource planning (ERP) units that are offered as part of the College of Business.


Refereed journal articles

Phonthanukitithaworn C. and Sellitto C. (2016). A Reflection on Intercept Survey Use in Thailand: Some Cultural Considerations for Transnational Studies. The Electronic Journal of Business Research Methods, 14 (1) 60-70.

Phonthanukitithaworn, C., Sellitto, C., & Fong, M. (2016). An investigation of mobile payment (m-payment) services in Thailand. Asia-Pacific Journal of Business Administration, 8(1), 37-54.

Phonthanukitithaworn C., Sellitto C. and Fong M. (2016). A Comparative Study of Current and Potential Users of Mobile Payment Services. SAGE Open, 2016 (October-December) 1-14.

Sellitto C. and Hawking P. (2015). Enterprise Systems and Data Analytics: A Fantasy Football Case Study. International Journal of Enterprise Information Systems, 11 (3) 1-12.

Mizrachi, I., & Sellitto, C. (2015). Building a Facebook Strategy: Some Insights from Australian Accommodation Small Tourism Enterprises (STEs). Journal of Quality Assurance in Hospitality and Tourism, 16 (1) pp. 63-79.


Bingley S., Banks D., Sellitto C. and Burgess S. (2017). Small Business and Effective ICT. NY: Routledge.

Burgess S., Sellitto C. and Karanasios S. (2009) Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation. IGI Global, Hershey, PA, USA.

Refereed chapters

Hawking P. and Sellitto C. (2017). Developing an Effective Strategy for Organizational Business Intelligence. In Enterprise Information Systems and the Digitalization of Business Functions. Hershey: IGI Global. pp. 222-237.

Hawking and Sellitto C. (2016). Business Intelligence Strategy: A Utilities Company Case Study. In Business Intelligence: Concepts, Methodologies, Tools, and Applications. Hershey: IGI Global. pp. 305-317.

Phonthanukitithaworn C., Sellitto C. and Fong M. (2015). A Study of Mobile Payment (M-payment) Services Adoption in Thailand. In Encyclopedia of Information Science and Technology (3rd Ed.). Hershey, PA: Information Science. pp. 762-772.

Karanasios S., Burgess S. and Sellitto C. (2012). A Classification of Mobile Tourism Applications. In Global Hospitality and Tourism Management Technologies. Hershey, PA: IGI Global. pp. 165-177.

Sellitto C., Burgess S., Cox C. and Buultjens J. (2010). A study of Web 2.0 Tourism sites: A Usability and Web features Perspective. In Tourism Informatics: Visual Travel Recommender Systems, Social Communities and User Interface Designs. Hershey, PA: IGI Global. pp. 94-114.

View the full list of Carmine's publications in Victoria University's Resarch Repository.

Research grants

ASEAN Academic partnerships for small business and ICT knowledge transfer. Australia-ASEAN Council through DFAT (2017), $75,000.

Sport Business Intelligence: A Consumer and Business Decision-making Model for Sport. Victoria University & Tennis Australia (2016), $360.000.

The Influence of User Generated Content on Tourist Travel Behaviour, Australian Regional Tourism Research Centre, Lismore (NSW) (2007), $15,000.

Home Based Business & Local Government, Victorian Government Department of Innovation, Industry & Regional Development (2005), $35,000.

The adoption of information technologies by rural general practitioners: A socio-technical analysis. Australian Research Council (2003), $69,000.

Collaborative Research Centre for Sustainable Tourism

Development of a toolkit designed to guide SMTEs in planning for, and implementing ICT within their enterprises (2007), $60,000.

SMTEs web presence - a scoping study of the level of web based e-commerce adoption of regional and urban SMTE (2004), $40,000.

Professional membership

  • Institute for Logistics and Supply Chain Management (Victoria University), research associate (2005- )
  • Institute for Sport, Exercise Science and Active Living (Victoria University), research associate (2012- )
  • The European Academy of Management (EURAM), member (2013)
  • The Institute for Small Business Affairs (ISBA) - (UK), member (2009-2012)
  • Centre for Hospitality and Tourism Research (Victoria University), research associate (2005-2012)

Appearances in the media

Big Data Can Give Athletes the Winning Edge (Sellitto C., The Conversation, 2014).

Game on for a digital revolution in sport stadiums (Sellitto C. and Hawking P., The Conversation, 2014).


Areas of expertise

  • Small business information management systems with a focus on tourism, home based business and wine industry entities
  • Technology and sport
  • The adoption of innovation, technology and ideas across the industry supply chain
  • Research design and methods
  • Enterprise systems strategy

Contact details

+61 3 9919 4341