Bachelor of Business online

VU's Bachelor of Business (Human Resource Management) has met the criteria for course accreditation and is currently accredited by the Australian Human Resources Institute (AHRI). Accreditation is reviewed every three years by the AHRI National Accreditation Committee

Students applying for this course can be assured that the quality of core units map onto the AHRI Model of Excellence for HR Practitioners and Academics, a recognised benchmark of HR best practice and standards.

Whether on a local or international level, you could secure work within:

• Human resource management
• Employee relations
• Industrial relations
• Information systems
• Recruitment
• Employee development and training

Check the average salary of a human resource manager at Labour Market Insights.

This practical, hands-on business major will keep you a step ahead in your industry, where you could work as an:

• E-commerce manager
• Entrepreneur
• Venture capitalist
• Digital business analyst
• Digital project administrator
• Data communicator.

Check the average salaries:

• general managers at Labour Market Insights
• specialist managers at Labour Market Insights.

This course is accredited by the Australian Marketing Institute.

Career opportunities in the marketing industry include roles such as:

• Market analyst
• Marketing communications officer or marketing manager
• Fundraising officer
• Brand strategist
• Sales manager
• Social media marketing officer roles.

Check the average salary of a average salary of a marketing professional at Labour Market Insights

Financial Literacy and Decision Making (BAO1000)
Unit Code: BAO1000
Category: CORE

Overview

Learn how to make informed judgements and effective decisions around managing money, including digital currencies, in the Financial Literacy and Decision Making unit.

In this unit, you will enhance your financial literacy with key budgeting, reporting and analytical knowledge.

This knowledge base is crucial for senior managers and board members, to ensure they can articulate their organisation’s financial position and guide operational improvements.

These skills underpin good governance and decision-making, which are essential to achieving an organisation's goals.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Review different types of decisions relevant to maximising business performance and personal wealth;
2. Articulate and apply knowledge of key accounting and finance concepts when analysing and interpreting financial reports;
3. Evaluate new trends in financial markets and instruments to analyse the operations of financial system; and,
4. Analyse financial information using spreadsheet skills and professionally communicate such information to interested parties.

Business Data Analytics and Visualisation
Unit Code: BEO1000
Category: CORE

Overview

Develop in-demand skills in interpreting and presenting data for business, with the Business Data Analytics and Visualisation unit.

Contemporary businesses rely on data-driven decision making using a range of sources, including ‘big data’. To meet these needs, you need to learn to use advanced computer software to collect, review, manipulate, visualise and analyse business data.

This unit will provide you with the skills needed to extract meaningful patterns from data and draw conclusions for storytelling and communication.

You will become adept at using software to create effective:

• Data visualisation
• Descriptive and inferential statistics
• Regression and business forecasting presentations.

By the end of this unit, you will be on your way to becoming a data-driven problem solver and informed business decision maker.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Assess various types and sources of data;
2. Exhibit and articulate data trends and patterns using appropriate data visualisations techniques;
3. Diagnose and solve business problems using data analytics computer software;
4. Analyse and illustrate business opportunities using statistical models; and,
5. Compose a compelling presentation narrative of data using statistics and persuasively communicate to business and wider audience using storytelling techniques.

Economic Concepts and Application
Unit Code: BEO1001
Category: Core

Overview

Discover microeconomic and macroeconomic theories, with the Economic Concepts and Application unit.

In this unit, you will apply economic concepts to common household, business and government decisions, examining the following questions:

• How do firms set prices and outputs to maximise profit?
• How do changes in the market impact decision making?
• When does the market fail, and what are the implications on sustainable economic growth and society?
• What are the impacts of macroeconomic conditions and government policies on economic agents?

By the end of the unit, you will have a range of valuable, transferable career skills grounded in effective understanding of economic mechanisms.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Review and discuss the basic problem of scarcity facing modern societies and the use of market dynamics models in economic reasoning and problem solving;
2. Apply economic concepts and knowledge to understand, explain and assess decision making by individuals, businesses, and government;
3. Investigate and review key economic indicators relevant to business, household and government for sustainable development;
4. Discuss the importance of social and environmental objectives in economic decision making; and,
5. Elaborate on government economic policies and its impact on household and business.

Marketing Theory and Practice
Unit Code: BHO1000
Category: Core

Overview

Gain an essential overview of effective marketing strategies, with the Marketing Theory and Practice unit.

In this unit you will examine the role of marketing with the customer central to your approach.

You will learn theories and principles of marketing, focusing on achieving an organisation’s goals through identifying and targeting the customers’ needs and buying behaviour.

This unit will introduce you to:

• Buyer behaviour
• Segmentation approaches
• Strategic decisions on product, price, place and promotion
• Digital and social media in marketing.

Throughout your learning, you will apply marketing concepts to real-life tasks through practical, hands-on exercises.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Examine the concept of marketing, with its emphasis on customers, and the role it plays with other business areas within an organisation;
2. Investigate the impact of external and internal environments on marketing-related activities of organisations;
3. Analyse the key elements of the marketing mix and how it contributes to an organisation's marketing strategy;
4. Compare alternative theories of consumer behaviour and how they influence marketing activities; and,
5. Analyse marketing problems in business situations using marketing research and marketing metrics, and effectively report results to a broader audience.

Business Law
Unit Code: BLO1105
Category: Core

Overview

Develop working knowledge of the legal system, principles of contract law and the Corporations Act 2001, with the Business Law unit.

During the unit, you will gain an overview of law and its sources, with an understanding of:

• Legal reasoning in contractual relationships
• Regulatory requirements of the Corporations Act 2001
• Corporate and individual responsibility of company directors to shareholders and other stakeholders
• Business implications of privacy laws as they apply to ‘big data’.

By the end of the unit, you will be able to examine and explain legal matters to stakeholders in a business environment.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Assess legal issues in business law scenarios, analyse and discuss the stakeholders legal rights and responsibilities;
2. Articulate and explain the legal rights, duties and responsibilities of parties in a business context suggested content;
3. Review and articulate the appropriate law from particular statutes and case law relevant to specified contexts using digital legal library;
4. Articulate a working knowledge of various aspects the Corporations Act 2001 and contracts law relating to legal issues; and,
5. Explain and discuss individual interpretations of business law issues.

People and Organisations
Unit Code: BMO1000
Category: Core

Overview

Examine different management styles and their effectiveness, in the People and Organisations unit.

By analysing various management approaches in classes that simulate contemporary workplaces, you will gain applicable insights into the:

• Impact of teamwork on organisational effectiveness
• Nature and importance of 21st-century skills in virtual and physical work environments
• Significance of leadership in organisational success.

We will also explore the future of work by viewing current organisational structures through the lens of emerging issues such a sustainability and social responsibility.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Analyse and review management theories and practices in the Australasian context;
2. Categorise and assess relevant knowledge with regard to individual and group behaviour in the context of organisations and their environment and how this is used to achieve organisational goals;
3. Articulate an understanding of ethical issues and social responsibility in contemporary business and how they relate to the individual in a work and societal context; and,
4.  Formulate and discuss a knowledge and understanding of management theory and practice.

Workplace Learning
Unit Code: BSK3001
Category: Core

Overview

Gain business experience in the unit Workplace Learning.

You will be exposed to a real-world work setting, allowing you to learn directly from experienced professionals. You will have the opportunity to develop your professional and practical skills and increase your employability, networks and industry understanding. You will be required to describe and analyse the role you are undertaking and the workplace context in which your learning is occurring. You will critically reflect on feedback on your performance, what you have learned about yourself and how your academic studies have prepared you to be an effective employee. A career plan will be developed, informed by the insights you have gained.

Real-world work settings may include short-term workplace assignments, industry-linked projects, internships or practicums, part-time or casual employment or voluntary work in a course-relevant industry sector. These supervised settings will allow the practical application of knowledge gained through your previous studies.

All activities for this unit must be pre-approved and authorised by the Work Integrated Learning team. Credit will not be approved retrospectively for unauthorised activities.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critically evaluate their own technical and interpersonal skills in relation to those required by the employers or professions that they aim to pursue;
2. Exhibit technical business skills and interpersonal skills in a workplace setting, diagnose areas for skills development and develop appropriate strategies to address skills gaps identified;
3. Authenticate work experiences and skills and incorporate these in a career plan;
4. Network with professional contacts within their chosen industry sector; and
5. Critically reflect on the integration of their academic and workplace learning.

Innovation and Entrepreneurship
Unit Code: BMO2005
Category: Core

Overview

Develop the skills needed to become the next entrepreneur in the Innovation and Entrepreneurship unit.

In this unit you will study the concepts of innovation, entrepreneurship and intrapreneurship and gain an appreciation of the environment in which they are practiced.

You will study and appraise the practice of resource acquisition and utilisation, developing an understanding of the major steps in the innovative entrepreneurship process and how to apply them to establish and grow an entrepreneurial venture.

You will learn:

• Key skills exhibited by successful entrepreneurs
• Learn how to effectively ideate creative new approaches
• Adopting a collaborative, project management-based approach, you will develop a business case supporting an innovative proposal
• To pitch to a panel of business professionals

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Brainstorm problems and opportunities that influence innovation and entrepreneurship, embracing cutting edge technologies;
2. Investigate how effective research methods support problems or opportunities identified by applying relevant innovation theories and market implications;
3. Apply design thinking and project management principles, showcasing skills in creative thinking, divergent thinking, decision-making and business transformation, to assess opportunities arising from a new business idea;
4. Collaborate in a team, applying project management principles, to achieve group-negotiated outcomes for an entrepreneurial venture; and,
5. Devise and present a persuasive evidence-based business pitch to a defined audience.

My Business Future 
Unit Code: BSK1000
Category: Core

Overview

Discover the exciting world of study and career options open to you through a business degree, in the unit ‘My Business Future’.

In this unit, you will develop academic-focused skills and foundational business knowledge. You will explore career and study options, and develop a course plan that will help you prepare for future job successes.

In challenges and activities that model real-world issues in a professional business framework, you will experience what career success might look like for you.

You will explore and develop:

• Decision-making skills
• Team dynamics
• Conflict management and resolution
• Critical thinking
• Information analysis skills
• Professional business presentation and communication tactics.

By the end of this unit, you will have a clearer picture of yourself as an emerging business professional.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Articulate the ethical, social, cultural, political, economic and legal dimensions of effective business practice;
2. Develop and demonstrate foundational business skills including problem-solving, critical thinking, teamwork, information and academic literacy, oral, written and digital communication;
3. Create a personal course and career plan by applying critical thinking to investigate business interests, employability skills sets and career motivation; and,
4. Collaborate and propose creative solutions for business case projects using problem-solving strategies.

Ethics and Sustainability 
Unit Code: BSK1001
Category: Core

Overview

Explore the importance of integrity and environmental responsibility in business, with the Ethics and Sustainability unit.

Taking a multidisciplinary approach, we will delve into environmental and social issues as they relate to business, via:

• Practical case studies
• Interactive explorations
• Engagement with Indigenous leaders
• Reference to industry professionals and the community.

You will analyse and investigate the UN Global Compact Sustainable Development Goals (SDGs) and discuss the real-life opportunities and risks these pose for business.

By the end of the unit, you will understand how these concepts relate to your own life as an emerging business professional.

Learning outcomes

On successful completion of this unit, students will be able to:

1. Review, adapt and apply business ethics, via knowledge of the philosophical underpinnings of ethical theories and frameworks to address contemporary ethical and sustainability problems arising in business situations;
2. Articulate the consequences of unethical conduct and discuss its impact on local and global communities;
3. Discuss and question the influence of social movements, politics, and peer and competitor pressure, among other factors, on ethical and sustainable decision making in businesses;
4. Propose creative resolutions, both collaboratively and individually using business ethics theories and concepts to current issues with responsible and professional judgment; and
5. Propose ethical and sustainable, environmentally, socially and culturally sensitive solutions to contemporary multi-stakeholder problems utilising effective and relevant communications and technologies.

Unit Code: BMO2003
Category: Major
Pre-requisites: BMO2009 – Managing People

Gain expertise in professional training and development in the HR context, with the Human Resource Development unit.

In this unit, you will come to understand the theory and practical skills required to manage and deliver successful Learning and Development (L&D) activities in both small and large organisations.

Examining HR development in organisations, you will consider the latest trends in:

• Training and development
• Career progression
• Organisational development.

You will explore, in detail, the employment and career progression cycle within an organisation. This will include critiquing ‘Training Needs Analysis’ used in complex industries, and a variety of design and evaluation methods applied in the practice of HR development.

Your learning will be interactive, with peer learning and collaborations, and personal reflections on career paths.

You will examine case studies and discuss the impact of current issues such as:

• Globalisation on employment
• Workforce demographics
• Skill shortages
• Environmental matters.

By the end of this unit, you will be able to:

1. Demonstrate an in-depth understanding of an organisation’s employment cycle
2. Evaluate the effectiveness of HR development practices and processes
3. Recommend HR development improvements to senior management.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Analyse the administrative and strategic value of Human Resource Development (HRD) ) as relevant to local and global organisations;
2. Investigate and review issues relating to the use of HRD in contemporary business settings;
3. Devise and propose people systems (Training Needs Analysis and training journey) solutions, related to the effective management of human resource information; and,
4. Exhibit, both individually and in team scenarios, effective communication skills to develop and present HRD and people systems recommendations with integrity and judgement.

Unit Code: BMO2010
Category: Major

Explore the power struggle between the state, employer and employee to determine Australian wages and employment conditions, in the Employment and Workplace Relations unit.

In this unit, you will learn the history of workplace negotiations, and come to understand the economic implications. This knowledge will provide context for studying the relationships between contributing parties (management, employees, trade unions, employer groups, governments, and tribunals) and employment outcomes.

Topics include:

• Employment Relations (ER) in Australia
• Role of trade unions, management and the state in negotiations
• Relevant legislation, including Equal Opportunity, Discrimination, Anti-bullying and WorkCover.

Your learning will be practical and relevant, preparing you for future professional situations via:

• Simulated real-world scenarios
• Case studies of Fair Work and Federal Court decisions
• Practical examinations of the Fair Work Act via investigations into real industrial disputes and decisions of the Fair Work Commission.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Elucidate the major Employment Relations (ER) functions and the key influences impacting employee/employer behaviour and underpinning factors;
2. Critically analyse and evaluate key processes of ER at the workplace level and their relationships to organisations;
3. Investigate a range of ER approaches, evaluate the benefits of each of their appropriate implementation; and,
4. Analyse and evaluate case studies, current ER trends and their impact on the parties, processes and rules of Australian ER.

Unit Code: BMO3009
Category: Major

Develop your understanding of the employee lifecycle as it is represented in HR systems, with practical skills in SAP acquired in the People Systems and Analytics unit.

This unit introduces you to People Systems using SAP SuccessFactors software for implementing Human Resource Information Systems (HRIS).

During your study, you will:

• Develop industry-relevant knowledge and skills related to People Systems/HRIS
• Discover how to use HR systems to gain insights for strategic decision making
• Come to understand how AI (artificial intelligence) and other emerging technologies might be used to effect change in HR transactional processes.
• Learning from a ‘People Systems Lead’, you will benefit from your teacher’s professional experience and their ability to weave real-life examples into theory and practice.

You will finish this unit with broadly relevant skills and knowledge, as human resource departments across private and public sectors leverage technology to achieve their strategic goals.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critically analyse the administrative and strategic value of a People System/HRIS as relevant to local and global organisations;
2. Investigate issues relating to the use of People Systems/HRIS in contemporary business settings;
3. Construct and present People Systems (SAP-SuccessFactors) solutions, related to the management, communication, and dissemination of human resource information for business decision making; and
4. Exhibit effective communication skills in the development and presentation of written, visual, and oral People Systems/HRIS recommendations with integrity and judgement to a People Systems profssional.

Unit Code: BMO2009
Category: Major
Pre-requisites: BMO1000 – People and Organisations

Gain an essential overview of essential human resource (HR) strategies in the Managing People unit.

This unit will introduce you to:

• The strategic and sustainable roles of HR
• Workforce planning
• Work design
• Emerging employment models (the digital and distributed workforce, automation)
• Talent attraction, retention and development
• Performance management
• Rewards and holistic employee experiences.

You will also learn the people management practices and strategies needed to address emerging workplace challenges.

By the end of the unit, you will have a range of transferable career skills, that will enable you to engage with and respond to evolving labour market trends.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Analyse HRM practices in the context of business environments characterised by volatility, uncertainty and change, including technological change and sustainability;
2. Critically analyse HRM issues and recommend HR strategies to address emerging workplace challenges;
3. Articulate sustainable HRM practices to people management problems; and,
4. Exhibit competency in collaboration, teamwork and communication (oral, written and visual) for workplace success.

Unit Code:BMO3005
Category: Major
Pre-requisites: BMO2009 – Managing People

Learn how to create an inclusive and healthy culture in the workplace, with the Diversity and Wellbeing unit.

You will acquire interpersonal, leadership and problem-solving skills, which will help you lead diverse workplaces and cultivate a wellbeing-focused culture.

Through hands on-learning, you will develop your critical thinking on topics such as:

• Discrimination
• Racial injustice
• Gender disparity
• Disability and LGBTQIA+ exclusion
• Workplace stress
• Wellbeing issues.

By the end of this unit, you will be able to implement strategies and practices to enact tangible change in the modern workplace.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Adapt concepts, theories, and practical implications of diversity, inclusion and wellbeing to modern workplaces;
2. Reflect on the moral, legal, economic and health imperatives of diversity, inclusion and wellbeing within the context of the fourth industrial revolution;
3. Evaluate a current organisation’s (real industry example) approach to diversity and wellbeing, and report on strategies and best practices to improve the diversity management and health culture of that organisation; and,
4. Exhibit confidence and professionalism in presenting findings of the selected case study in front of an industry panel.

Unit Code: BMO3332
Category: Major

In this unit you will develop approaches to, and methods of, change that foster organisational responsiveness to the rapidly changing and competitive business environments. You will develop a clear understanding of key changes necessary for organisations to bring about innovative and sustainable ways of achieving improved business performance and the issues underlying these.

An understanding of organisational change will help you imagine and forecast how organisations will continue to change over the next decade, and how this might affect employees, organisations and the community.

You will be introduced to a framework for rethinking contemporary organisational change and management experiences, and for gaining a critical appreciation of future innovative change management practices. This will help you identify, the problem and what needs to change with opportunities available and how to lead and manage change today and into the future with appropriate solutions.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Enquire and critique the nature, causes and dynamics of organisational change;
2. Critically review and distil key issues affecting change in organisations;
3. Explain, evaluate and propose modifications to the theories, models, principles and concepts of change in organisations to better support innovative and environmentally sustainable approaches to successful organisational change occurring in particular settings;
4. Collaborate in order to effectively communicate and contribute to change culture in contemporary organisations or community settings; and,
5. Reflect on behavioural complexities associated to organisational change.

Unit Code: BSK2001
Category: Core

Identify your strengths and discover your unique style to influence the market, with My Professional Brand unit.

In this unit, you will learn the key issues and skills required to express your ‘professional brand’ to authentically lead organisations and people. This will be done by applying the skills of business project management to your personal context.

Examining key contemporary literature and new conversations, you will focus on how to:

• Intelligently increase digital presence and influence
• Boost digital networking opportunities
• Be authentic when presenting yourself as a professional.

The unit foreshadows the final-year workplace experience unit, helping you to determine your preferred placement.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critique and articulate the importance of authentic personal branding in a variety of contexts including verbal, print and digital;
2. Apply personal narrative anchors into the development of a professional brand;
3. Exhibit the skills, knowledge and attributes of a business professional; and
4. Initiate the development of networks and professional contacts within their chosen industry sector.

Unit Code: BSK3000
Category: Core

Demonstrate and develop your professional skills with a Professional Business Project.

In this capstone unit, you will focus on continued development, demonstrating and applying your professional and practical skills in an industry-immersive project. The project may be in a community or workplace setting such as a:

• For-profit business
• Not-for-profit or charitable organisation
• Charity/social enterprise
• Local community
• Business Planning competitions.

You will work to professional standards, demonstrating your abilities in:

• Managing projects and your own time
• Thinking within, against and across disciplines
• Interacting in cross-cultural and interprofessional environments
• Exercising critical judgement
• Operating effectively across academic and industry environments
• Behaving with a high level of personal autonomy and accountability.

By the end of the unit and the degree, you will be well prepared with practical experience to launch your career.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Recommend a problem solving framework to scope, design, manage and realise an industry project/entrepreneurial proposal;
2. Collaborate to undertake ethical interdisciplinary research and problem solving to achieve solutions to complex, contemporary and emerging problems;
3. Exhibit ethical and professional conduct, interpersonal skills and an ability to communicate effectively with project stakeholders, via digital and other platforms;
4. Devise, recommend and advocate for business decisions through pitch and other business presentations, discussions and reports; and
5. Critique, evaluate and respond to their own performance and that of others.

Unit Code: BMO2002
Category: Major

Build your leadership skills and learn to drive motivation with the Strategic Management unit.

You will investigate different strategies to deal with the unknown and think like a strategist.

You will learn to:

• Analyse your business and its environment
• Make critical business decisions
• Build the skills needed to present recommendations to achieve long-term organisational goals
• Guide an organisation to success in the face of market uncertainties.

Become a leader who can create a culture of competitive innovation and growth in the business world.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critique and review the strategic management concepts that contribute to the effective management of organisational resources and critique the role of culture, values and dispositions in achieving specified goals;
2. Devise and apply selective strategic decision-making processes to identify strategic options and develop a strategic plan for a business organisation in a market of uncertainty, and justify the conclusions and/or recommendations drawn;
3. Critique and reflect on the current and planned capabilities of the business organisation to synthesise and recommend sustainable practices in a dynamic and uncertain business setting; and,
4. Collaboratively prepare and present relevant strategic management knowledge and principles in a clear and coherent manner demonstrating intellectual independence and the initiation and development of new ideas.

Unit Code: BMO2014
Category: Major

Discover how leadership impacts human experience at work and beyond with the Leadership unit at Victoria University. You will study the various approaches, styles and principles of leadership.

You will learn:

• The importance of indispensable technical skills such as Emotional Intelligence when dealing with people
• How to create a compelling vision and values in leading and inspiring people.
• Leadership resilience from exemplary leaders on and how they handle stress, setbacks and manage through the turbulence in times of uncertainty
• To design your personal authentic leadership plan

You will develop knowledge and capability in being an authentic resilient leader to lead people in the modern organisation.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critically review leaders and leadership styles, approaches and principles;
2. Reflect on and strategise how to mobilise yourself as a leader to inspire others;
3. Analyse and debate complex and uncertain business contexts and consider how to lead with resilience; and,
4. Determine and communicate organisation vision and goals using leadership hack thinking.

Unit Code: BMO3010
Category: Major
Prerequisite: BMO2005 – Innovation and Entrepreneurship

Assume the role of a new venture founder in the Entrepreneurial Venture Scale Up unit.

You will place yourself as an entrepreneur gearing up to take your project to its next levels. By investigating critical processes, you will discover how to improve your entrepreneurial venture. The knowledge and skills you gather will improve your understanding of fundraising and how to structure your new venture. Your goal is to boost efficiency in improving growth and the terms of investment!

In this unit you will gain the knowledge that fuses the energy and motivation of a start up with the required leadership. You'll develop the managerial competencies to balance your decisions to scale up ventures and establish long-term, scalable and sustainable businesses.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critique, review and apply frameworks of innovation, entrepreneurship and organizational systems that develop and maintain the sustainable growth and entrepreneurial fitness of a new venture;
2. Analyse business environments and devise innovative solutions that support organizational growth opportunities and address problems that hinder the success of new ventures;
3. Manage a team with assigned appropriate roles and goals such that it contributes to achieving group-negotiated outcomes for an entrepreneurial venture; and,
4. Propose and argue for the effectiveness of a business plan through upholding evidence in a written report and oral presentation to a variety of audiences.

Unit Code: BMO2008
Category: Major
Prerequisite: BMO1000 – People and Organisations

Be ready for a new way of doing business with the eCommerce Leadership unit.

Industry 4.0 is embracing a new and improved way of doing business, using digital and blockchain technologies.

You will focus on:

• Delivering a superior customer experience (CX)
• Brand
• Product fit
• Analysing competition and market trends
• Uncovering opportunities in existing markets or creating new ones
• Inquiry-based research
• Analytical and critical thinking
• Strategic decision-making
• Devising e-commerce resources
• Distributed leadership and collaborative work.

You will develop the transferable skills needed to leverage the physical and virtual mediums that drive e-commerce. You’ll also advance your mindset and understanding of organisational behaviours, change and leadership. Plus, discover how e-commerce impacts business and society, and how e-commerce transformation is creating new opportunities in support of sustainable development goals (SDGs).

You will create an e-commerce website and learn how business is conducted online by using industry-specific digital tools and platforms, such as Shopify. You’ll learn to optimise your value chain and realise your ability to apply theory to practice. At the end of this unit, you will take away a tangible outcome to showcase in your career portfolio.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critique, review, analyse and apply theoretical frameworks and principles to address e-business challenges and customer experiences;
2. Reflect critically on the impact and influence of social media platforms, digital technologies, and innovative business models on local and global markets;
3. Articulate and propose creative e-commerce solutions through professional written, oral and visual communications; and,
4. Exhibit confidence, agility and resilience by working individually and collaboratively in acquiring transferable skills.

Unit Code: BMO3002
Category: Major

Excel in our data-driven world with the Knowledge Management unit.

The world today is rich in massive data and human and non-human interaction (e.g., robots and intelligent agents). As a manager, you will need to identify the data and information valuable to your organisation and use this in combination with digital technologies. Your role will be to improve knowledge management: the sharing, transfer and exchange of information.

In this unit, you will:

• work on knowledge management challenges, such as knowledge loss, security, ethics, efficiency and relevance
• investigate emerging trends, including artificial intelligence, collective intelligence, agile methodologies, open innovation, and co-creation
• learn how digital technology can mitigate knowledge risks that all organisations face
• use gamification and chatbot design, to develop human knowledge management skills
• understand the interrelationships between intelligent ICT and knowledge management challenges.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Synthesise and apply knowledge management theory and concepts to analyse practical knowledge issues to address digitalisation and big data in organisations;
2. Critically evaluate priorities and articulate key issues in complex knowledge management problems related to human and non-human interaction and address collective learning;
3. Analyse the role of big data and analytics in organisational knowledge management; and,
4. Compose and exhibit creativity in knowledge spaces by working collaboratively, professionally and effectively with self-directed skills.

Unit Code: BMO3332
Category: Major

In this unit you will develop approaches to, and methods of, change that foster organisational responsiveness to the rapidly changing and competitive business environments. You will develop a clear understanding of key changes necessary for organisations to bring about innovative and sustainable ways of achieving improved business performance and the issues underlying these.

An understanding of organisational change will help you imagine and forecast how organisations will continue to change over the next decade, and how this might affect employees, organisations and the community.

You will be introduced to a framework for rethinking contemporary organisational change and management experiences, and for gaining a critical appreciation of future innovative change management practices. This will help you identify, the problem and what needs to change with opportunities available and how to lead and manage change today and into the future with appropriate solutions.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Enquire and critique the nature, causes and dynamics of organisational change;
2. Critically review and distil key issues affecting change in organisations;
3. Explain, evaluate and propose modifications to the theories, models, principles and concepts of change in organisations to better support innovative and environmentally sustainable approaches to successful organisational change occurring in particular settings;
4. Collaborate in order to effectively communicate and contribute to change culture in contemporary organisations or community settings; and,
5. Reflect on behavioural complexities associated to organisational change.

Unit Code: BSK2001
Category: Core

Identify your strengths and discover your unique style to influence the market, with My Professional Brand unit.

In this unit, you will learn the key issues and skills required to express your ‘professional brand’ to authentically lead organisations and people. This will be done by applying the skills of business project management to your personal context.

Examining key contemporary literature and new conversations, you will focus on how to:

• Intelligently increase digital presence and influence
• Boost digital networking opportunities
• Be authentic when presenting yourself as a professional.

The unit foreshadows the final-year workplace experience unit, helping you to determine your preferred placement.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critique and articulate the importance of authentic personal branding in a variety of contexts including verbal, print and digital;
2. Apply personal narrative anchors into the development of a professional brand;
3. Exhibit the skills, knowledge and attributes of a business professional; and
4. Initiate the development of networks and professional contacts within their chosen industry sector.

Unit Code: BSK3000
Category: Core

Demonstrate and develop your professional skills with a Professional Business Project.

In this capstone unit, you will focus on continued development, demonstrating and applying your professional and practical skills in an industry-immersive project. The project may be in a community or workplace setting such as a:

• For-profit business
• Not-for-profit or charitable organisation
• Charity/social enterprise
• Local community
• Business Planning competitions.

You will work to professional standards, demonstrating your abilities in:

• Managing projects and your own time
• Thinking within, against and across disciplines
• Interacting in cross-cultural and interprofessional environments
• Exercising critical judgement
• Operating effectively across academic and industry environments
• Behaving with a high level of personal autonomy and accountability.

By the end of the unit and the degree, you will be well prepared with practical experience to launch your career.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Recommend a problem solving framework to scope, design, manage and realise an industry project/entrepreneurial proposal;
2. Collaborate to undertake ethical interdisciplinary research and problem solving to achieve solutions to complex, contemporary and emerging problems;
3. Exhibit ethical and professional conduct, interpersonal skills and an ability to communicate effectively with project stakeholders, via digital and other platforms;
4. Devise, recommend and advocate for business decisions through pitch and other business presentations, discussions and reports; and
5. Critique, evaluate and respond to their own performance and that of others.

Unit Code: BHO2007
Category: Major

Learn to successfully manage brands, with Brand and Innovation.

Understand the role of brands and innovation in the context of creating sustainable and competitive advantages for organisations.

You will investigate sources of innovation and product innovation processes, learning how this leads to the development and implementation of innovation strategy.

You will explore:

• The critical importance of brand strategy to the success of innovation
• Models for evaluating brands
• The competencies required for effective management of brands
• The importance of brand storytelling in connecting with audiences.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Apply branding principles for the management of brands in a dynamic competitive environment;
2. Analyse and evaluate branding strategy, brand decisions, brand positioning, and value propositions;
3. Evaluate the impact of new product development on overall business success;
4. Conceptualise the factors that underlie new product and innovation performance; and,
5. Communicate professionally and function effectively as an individual and member of a team.

Unit Code: BHO2008
Category: Major

Develop the skills to address complex marketing problems, with Strategic Consumer Insights.

This unit provides a comprehensive coverage of frameworks, concepts, tools and techniques to fully understand the motives of consumers.

We will cover topics from the Concentric Model of Consumer Behaviour framework, such as:

• Consumer decision making
• Motivations, needs and wants
• Drivers of consumer behaviour
• Social and cultural determinants of consumer behaviour including sustainability and digital technologies.

Learn to become an effective marketer through engagement with consumer insights.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Reflect upon the relationships between the concepts of behaviour and attitudes, and examine their application to consumer behaviour;
2. Conceptualise the forces underlying major consumer trends in diverse local and global markets;
3. Apply advanced knowledge of consumer behaviour to the design and development of effective marketing strategies; and,
4. Evaluate the capacities of marketing strategies to succeed in global communities.

Unit Code: BHO3001
Category: Major

Understand the services that play an increasingly critical role in the economies of most developed countries, with Service Design and Marketing.

This unit focuses on designing service experiences to provide customer value, by using the appropriate marketing mix of:

• Services
• Service encounters
• People
• Processes
• Service quality
• Technology.

You will examine the role of service — its design and implementation — in the context of customer value creation.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Assess and critique the unique challenges involved in marketing and managing services and experiences;
2. Determine and investigate the various components of the services marketing mix;
3. Articulate the key issues required when managing customer satisfaction and service quality; and,
4. Clarify the participants’ role as co-creators of experiences, satisfaction and recovery using various communication skills.

Unit Code: BHO3004
Category: Major

Immerse yourself in the dynamic world of digital marketing at Victoria University.

You will learn about digital marketing and how it integrates with marketing activities executed in the digital space.

You will learn about:

• Digital marketing strategy
• Consumer behaviour in the digital contexts
• Search Engine Optimisation
• Search Engine Marketing approaches
• Online advertising
• Social media, influencer and mobile marketing, and explore a range of social media tools including Social Monitoring and Social Listening.

You will review technologies that marketers leverage to conduct and improve their marketing activities including marketing analytics, marketing automation, artificial intelligence, virtual reality and cloud technology, and explore how to measure the efficiency and effectiveness of digital marketing.

You will develop the practical skills and knowledge to real-world business situations through the extensive use of case studies and the development of the digital marketing plan.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Conceptualise the forces underlying current trends in the dynamic world of digital marketing;
2. Analyse digital marketing practices through the lens of digital marketing principles;
3. Articulate an advanced knowledge of digital marketing concepts using critical thinking to identify and provide innovative solutions to marketing communications; and,
4. Critically evaluate digital marketing communication strategies and develop the digital marketing plan.

Unit Code: BHO2265
Category: Major

Explore how to plan and implement integrated marketing communication campaigns across a range of media platforms, with the Integrated Marketing Communications (IMC) unit.

You will gain experience in the areas of:

• The use of IMC tools
• Segmentation
• Targeting and profiling of the consumer
• Identifying advertising, promotional and digital opportunities
• Assessing communication effectiveness using media metrics
• Evaluating integrated marketing communication strategies and tactics.

Design and present communications plans and strategies, working on real-world case studies drawn from international and multicultural environments.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Review marketing communication theories and strategies and discuss the role of advertising agencies and other marketing communication;
2. Apply an effective mix of marketing communication tools to convey a consistent brand message to a target market;
3. Investigate social, legal and ethical issues related to advertising, promotion and marketing communications from a multicultural and international perspective; and,
4. Collaborate, in a team, to design and present an integrated marketing communications plan and strategy based on the real-life industry case studies.

Unit Code: BHO2285
Category: Major

Gain a conceptual and practical foundation for marketing studies with the Marketing Research unit. Learn the applications used in qualitative and quantitative marketing research methods, and their role in strategic decision making.

You will examine key steps of the research process, including:

• Problem identification
• Research and questionnaire design
• Sampling
• Data collection and analysis
• Preparation of research reports.

This knowledge will then by applied to a range of real-life examples.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Conceptualise research through the construction and execution of a comprehensive information-gathering process to assist marketing management in decision making;
2. Evaluate and justify the most appropriate research technique for a given research project;
3. Develop and/or evaluate an appropriate data collection form/s using survey software such as Qualtrics or Google Forms;
4. Determine the data analysis techniques most appropriate to the research; and,
5. Devise and present a research proposal addressing real-life marketing problems.

Unit Code: BSK2001
Category: Core

Identify your strengths and discover your unique style to influence the market, with My Professional Brand unit.

In this unit, you will learn the key issues and skills required to express your ‘professional brand’ to authentically lead organisations and people. This will be done by applying the skills of business project management to your personal context.

Examining key contemporary literature and new conversations, you will focus on how to:

• Intelligently increase digital presence and influence
• Boost digital networking opportunities
• Be authentic when presenting yourself as a professional.

The unit foreshadows the final-year workplace experience unit, helping you to determine your preferred placement.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Critique and articulate the importance of authentic personal branding in a variety of contexts including verbal, print and digital;
2. Apply personal narrative anchors into the development of a professional brand;
3. Exhibit the skills, knowledge and attributes of a business professional; and
4. Initiate the development of networks and professional contacts within their chosen industry sector.

Unit Code: BSK3000
Category: Core

Demonstrate and develop your professional skills with a Professional Business Project.

In this capstone unit, you will focus on continued development, demonstrating and applying your professional and practical skills in an industry-immersive project. The project may be in a community or workplace setting such as a:

• For-profit business
• Not-for-profit or charitable organisation
• Charity/social enterprise
• Local community
• Business Planning competitions.

You will work to professional standards, demonstrating your abilities in:

• Managing projects and your own time
• Thinking within, against and across disciplines
• Interacting in cross-cultural and interprofessional environments
• Exercising critical judgement
• Operating effectively across academic and industry environments
• Behaving with a high level of personal autonomy and accountability.

By the end of the unit and the degree, you will be well prepared with practical experience to launch your career.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Recommend a problem solving framework to scope, design, manage and realise an industry project/entrepreneurial proposal;
2. Collaborate to undertake ethical interdisciplinary research and problem solving to achieve solutions to complex, contemporary and emerging problems;
3. Exhibit ethical and professional conduct, interpersonal skills and an ability to communicate effectively with project stakeholders, via digital and other platforms;
4. Devise, recommend and advocate for business decisions through pitch and other business presentations, discussions and reports; and
5. Critique, evaluate and respond to their own performance and that of others.