Unit set code: BMAMRK | Study level: Undergraduate | Unit set type: Major
Online Real Time
Online Self-Paced
VU Online
City Campus
Footscray Park
India Online
VU Brisbane
VU Online
VU Sydney


Launch your career in the creative and fast-paced world of marketing, with the Bachelor of Business majoring in Marketing.

As part of your studies, you will gain practical, industry-relevant skills by:

  • examining markets and customers
  • developing marketing strategies for product and service innovation, brand development and management
  • exploring marketing communication and marketing in the digital space
  • enhancing your understanding of global environments and contemporary sustainability issues.

You will have the opportunity to develop and build connections with industry professionals through real-life case studies, industry speakers, marketing internships. VU students enjoy complementary membership with the Australian Marketing Institute, granting access to a range of benefits.

You’ll be job-ready before you graduate, with internationally transferrable skills. This will enable you to tackle changing technologies and connect brands, products and services to their target markets through emotive storytelling and creative solutions.

Unit set structure

For a major study students must complete 96 credit points consisting of:

  • 96 credit points of Major Studies
What is a unit?

A full course is made up of several smaller topics or subjects. These are referred to as 'units'.
Most courses have compulsory 'core' units, as well as optional units.


'Credit points' are the value that each unit contributes towards your course.
Most units at VU are worth 12 credit points. You will need to complete the required course credit points to graduate.

As part of a course

This unit set is studied as part of the following course(s):

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