Business Analytics

Unit set code: BMABUA | Study level: Undergraduate | Unit set type: Major
City Campus
VU Brisbane


Analytical thinking is a part of decision making in business. Spreadsheets and business software have supported business decision making, but due to the complexity of the business and the availability of large data sets, business analytics has emerged as a field to identify patterns and metrics to assist business decisions and draw better conclusions.

You will learn complex concepts, skills and application of conceptual and technical knowledge for a career in:

  • data project management
  • data management
  • data analysis and visualisation
  • data insight analysis

The major in Business Analytics will cover key areas such as:
  • data structures and modelling
  • automated transactions and decision making using machine learning
  • predictions using data
  • data visualisation
  • data project management

You'll also learn to develop and deliver a business data analysis project.
You will graduate with contemporary knowledge and skills of data analytics and an understanding of how to apply these skills in the context of data analytics.

Unit set structure

For a major study students must complete 96 credit points consisting of:

  • 96 credit points of Major Studies
What is a unit?

A full course is made up of several smaller topics or subjects. These are referred to as 'units'.
Most courses have compulsory 'core' units, as well as optional units.


'Credit points' are the value that each unit contributes towards your course.
Most units at VU are worth 12 credit points. You will need to complete the required course credit points to graduate.

As part of a course

This unit set is studied as part of the following course(s):

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