Marketing

Unit set code: BMAMRK | Study level: Undergraduate | Unit set type: Major
Hybrid
Online Real Time
City Campus
Footscray Park
VU Sydney
Overview
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Overview

After developing a solid grounding in business in your first year, customise your degree with a major in Marketing.

Launch your marketing career with Marketing major. Learn about marketing theories and how to implement practical marketing solutions. You will gain an in-depth understanding of customer needs in the marketplace and be well equipped to pursue a career in marketing management in large and medium corporations, or consulting roles in marketing research or advertising agencies.

Unit set structure

For a major study students must complete 96 credit points (equivalent to 8 units) consisting of:

72 credit points (equivalent to 6 units) Major Studies
24 credit points (equivalent to 2 units) Capstone Units
Please note: Students undertaking a second major are required to complete BPD2100 International Business Challenge instead of BPD3100 Applied Business Challenge.

What is a unit?

A full course is made up of several smaller topics or subjects. These are referred to as 'units'.
Most courses have compulsory 'core' units, as well as optional units

Credits

'Credit points' are the value that each unit contributes towards your course.
Most units at VU are worth 12 credit points. You will need to complete the required course credit points to graduate.

As part of a course

This unit set is studied as part of the following course(s):

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