After developing a solid grounding in business in your first year, customise your degree with a major in Marketing.

Launch your marketing career with Marketing major. Learn about marketing theories and how to implement practical marketing solutions. You will gain an in-depth understanding of customer needs in the marketplace and be well equipped to pursue a career in marketing management in large and medium corporations, or consulting roles in marketing research or advertising agencies.

Unitset details

Study level:
Undergraduate
Unitset type:
Major
Unitset code:
BMAMRK

Unitset Structure

Where to next?

If you are interested in this unit as part of a course, refer to our how to apply page to find out more about our application process.

If you are a current VU student, you may be able to enrol in this unitset as an elective.

  • Contact your course coordinator to see if you are able to take the elective unit set.

You can also contact us directly:

  • Ring us on +61 3 9919 6100
  • Find answers and ask questions at GOTOVU

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.