Sport Sponsorships and Partnerships

Unit code:SSM2204Study level:Undergraduate

Credit points

12
(Generally, 1 credit = 10 hours of classes and independent study.)

Location

Footscray Park
City Campus

Prerequisites

(Or equivalent to be determined by unit coordinator)
Co-requisites
(Corequisite units must be studied concurrently with this unit)

Overview

This unit introduces students to a variety of strategies that may be used to broaden the funding base of organisations and partnerships between organisations. Students are given a sound knowledge and develop skills to apply processes and procedures in sourcing sponsorships and partnerships.

The unit concentrates on:

Sponsor objectives and benefits,
Identifying and approaching sponsors,
Developing and packaging sponsorship proposals and evaluating the sponsorship.

Students prepare and present a sponsor partnership proposal in collaboration with a selected club and obtain industry, peer and teacher feedback on the success of the proposal.

Learning Outcomes

On successful completion of this unit, students will be able to:

Interpret the key sport sponsorship/partnership competencies of prospecting, identifying needs, financial implications, proposal/agreement development, and evaluation;
Scrutinise club sponsor proposals and design or modify new or additional components for club sponsor proposals;
Collaborate in groups and with a manager from a selected sport / active recreation club and negotiate processes associated with a sponsor partnership proposal; and,
Organise, manage and present a sponsor partnership proposal.