SITXMPR012 - Coordinate marketing activities

For Melbourne campuses

Assessment tasks will be designed to reinforce & extend knowledge and skill competence within set & controlled parameters in accordance with each units learning outcomes & performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.

Students will be expected to demonstrate the following required skills:

• plan and coordinate at least two different marketing activities for an operation, product or service
• use industry networks, information sources and distribution and marketing networks when planning and coordinating the above activities
• reflect types of marketing activities used in the relevant industry sector and major industry promotional events in the above activities
• apply marketing principles to each of the above marketing activities
• evaluate and report on each of the above marketing activities against the following criteria:

• consistency with overall marketing direction
• exposure that was achieved
• matching attendees to target market
• cost-effectiveness of financial and human resources
• completion within established timeframe.

Students will also be expected to demonstrate the following knowledge:

• content and structure of marketing plans
• key marketing principles:

• marketing management process
• the four Ps including product, place, price and promotion
• SWOT analysis including strengths, weaknesses, opportunities and threats

• industry structure and interrelationships, industry networks and information sources
• industry and market knowledge appropriate to the sector and organisation:

• distribution and marketing networks, especially those that support the product or service being promoted
• e-business marketing options and major promotional events
• commission structures
• current customer and market trends and preferences

• features, benefits and practical application of marketing activities commonly used in the service industries:

• advertising
• familiarisations
• in-house promotions
• public relations
• social media
• trade and consumer shows
• signage and display

• information inputs into the planning process:

• competitive activity
• financial statistics
• marketing reports
• marketplace trends
• sales reports

• considerations in evaluating the suitability of marketing activities:

• consistency with overall marketing direction
• exposure to be achieved
• matching of attendees to target markets
• resource considerations:
  financial
  human
• timing of activity or event

• operational details relevant to the coordination of marketing activities:

• administrative and procedural requirements
• availability of promotional materials
• available technology
• contracting of other services
• equipment requirements
• need for external assistance
• potential for cooperative approaches
• public relations implications
• staffing requirements and briefings
• strategies to ensure maximum benefits
• travel arrangements

• legal issues that impact on the marketing of products and services
• ethical considerations for marketing activities:

• appropriate use of images and text
• protection of children
• targeting of particular groups in the community

• evaluation methods to review and report on marketing activities
• sustainability considerations for marketing activities:

• reducing waste of printed materials
• sustainability as a marketing tool.