Business Events

Unit code:BHO3421Study level:Undergraduate

Credit points

12
(Generally, 1 credit = 10 hours of classes and independent study.)

Location

City Campus

Prerequisites

BHO2006 - Introduction to Tourism Hospitality and Events (applicable for BMAC, AGCD students ONLY)
Does not apply to SBSM, SBSB, EBYS or SBHS.
(Or equivalent to be determined by unit coordinator)
Co-requisites
(Corequisite units must be studied concurrently with this unit)

Overview

Work in professional events with the Business Events unit.

Discover and review the scope and rationale of domestic and international business events in the MICE (meetings, incentive, convention, exhibition) sector.

You will identify and incorporate the needs of key stakeholders, such as professional conference organisers (PCOs), convention bureaux, venues and direct marketing officers.

You'll experience hands-on and theoretical learning through a range of activities including:

industry speakers
site visits
cases studies
proposals in response to client briefs
short videos
current cloud-based business event software (Events Air).

Learning Outcomes

On successful completion of this unit, students will be able to:

Evaluate the rationale and strategic function of business events in respect to the stated intentions and the event context;
Critically review the planning and development of business events; as they are modified for local and global impact, or for a targeted community;
Compose a proposal in response to a client brief for a business event, exemplifying creative problem-solving skills, critical thinking and professional judgement; and,
Exhibit proficiency in the use of business event management software.