My Professional Brand

    Unit code: BSK2001 | Study level: Undergraduate
    Credit points
    12
    (Generally, 1 credit = 10 hours of classes and independent study.)
    Location
    City Campus
    Footscray Park
    VU Brisbane
    VU Sydney
    Prerequisites
    BSK1000 - My Business Future
    Prerequisite of BSK1000 is not applicable to BBLL, LHLB, LHWB and LBWB students.
    (Or equivalent to be determined by unit coordinator)
    Overview
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    Overview

    Identify your strengths and discover your unique style to influence the market, with My Professional Brand unit.

    In this unit, you will learn the key issues and skills required to express your ‘professional brand’ to authentically lead organisations and people. This will be done by applying the skills of business project management to your personal context.

    Examining key contemporary literature and new conversations, you will focus on how to:

    • intelligently increase digital presence and influence
    • boost digital networking opportunities
    • be authentic when presenting yourself as a professional.

    The unit foreshadows the final-year workplace experience unit, helping you to determine your preferred placement.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Critique and articulate the importance of authentic personal branding in a variety of contexts including verbal, print and digital;
    2. Apply personal narrative anchors into the development of a professional brand;
    3. Exhibit the skills, knowledge and attributes of a business professional; and
    4. Initiate the development of networks and professional contacts within their chosen industry sector.

    Assessment

    For Melbourne campuses

    Assessment type: Assignment
    |
    Grade: 20%
    Personal brand audit
    Assessment type: Assignment
    |
    Grade: 30%
    CV and Linkedin Page
    Assessment type: Presentation
    |
    Grade: 30%
    Me in a minute video– my professional brand
    Assessment type: Presentation
    |
    Grade: 20%
    Reflection Presentation covering network event participation

    Other locations

    For students studying at Central University of Finance and Economics, Henan University, Liaoning University, National School of Business Management, Colombo
    Assessment type: Assignment
    |
    Grade: 20%
    Personal brand audit
    Assessment type: Assignment
    |
    Grade: 30%
    CV and InCareer page
    Assessment type: Presentation
    |
    Grade: 30%
    Me in a minute video– my professional brand
    Assessment type: Presentation
    |
    Grade: 20%
    Reflection presentation on network event participation

    Required reading

    Selected readings will be made available via VU Collaborate.

    As part of a course

    This unit is studied as part of the following course(s):

    Bachelor of Sport Management/Bachelor of Business
    SBSB | Bachelor degree | Duration: 4 years

    Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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