My Professional Brand

Unit code: BSK2001 | Study level: Undergraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
VU Brisbane
VU Online
VU Sydney
Prerequisites
BSK1000 - My Business Future
Prerequisite of BSK1000 is not applicable to BBLL, LHLB, LHWB and LBWB students.
(Or equivalent to be determined by unit coordinator)
Overview
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Overview

Identify your strengths and discover your unique style to influence the market, with My Professional Brand unit.

In this unit, you will learn the key issues and skills required to express your ‘professional brand’ to authentically lead organisations and people. This will be done by applying the skills of business project management to your personal context.

Examining key contemporary literature and new conversations, you will focus on how to:

  • intelligently increase digital presence and influence
  • boost digital networking opportunities
  • be authentic when presenting yourself as a professional.

The unit foreshadows the final-year workplace experience unit, helping you to determine your preferred placement.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Evaluate the importance of personal branding for different career opportunities and pathways
  2. Critique and articulate the importance of authentic personal branding in a variety of contexts including verbal, print and digital;
  3. Apply personal narrative anchors into the development of a professional brand;
  4. Exhibit the skills, knowledge and attributes of a business professional; and
  5. Initiate the development of networks and professional contacts within their chosen industry sector.
  6. Participate in an academic community through reflective and critical engagement in academic texts and understanding of principles of academic integrity.

Assessment

For Melbourne campuses

Assessment type: Assignment
|
Grade: 20%
Personal brand audit
Assessment type: Assignment
|
Grade: 30%
CV and Linkedin Page
Assessment type: Presentation
|
Grade: 30%
Me in a minute video– my professional brand
Assessment type: Presentation
|
Grade: 20%
Reflection Presentation covering network event participation
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)

Other locations

For students studying at Central University of Finance and Economics, Henan University, Liaoning University
Assessment type: Assignment
|
Grade: 20%
Personal brand audit
Assessment type: Assignment
|
Grade: 30%
CV and InCareer page
Assessment type: Presentation
|
Grade: 30%
Me in a minute video– my professional brand
Assessment type: Presentation
|
Grade: 20%
Reflection presentation on network event participation
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)
For students studying at VU Online
Assessment type: Assignment
|
Grade: 30%
Personal Brand Audit and CV
Assessment type: Assignment
|
Grade: 30%
LinkedIn and Professional Brand Videos
Assessment type: Presentation
|
Grade: 40%
Reflection on a networking event or interview
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)

Required reading

Selected readings will be made available via VU Collaborate.

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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