Strategic Management examines the decisions, actions and processes undertaken by firms for success, growth and change in a business environment. Managers at all levels are involved in the strategic management process and must be able to utilize an advanced body of knowledge and skills to plan and problem solve in this area. This unit (BMO6511) of study will explore the principal elements in external and internal environments which impact on organisations and consider how current theoretical frameworks and the interdisciplinary and professional knowledge base respond to complex issues. High level analytical and planning skills will be required to prepare relevant business plans.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Identify and evaluate the impact of key environmental factors, including economic, social, technological, political and environmental, on the strategic management context;  
  2. Critically review and apply the major models used in strategic analysis via a range of case studies;  
  3. Justify the applicability of strategic choices based on consideration of implementation factors and conditions;  
  4. Evaluate designated strategic management tools in order to recommend appropriate strategic responses to business problems;  
  5. Articulate the implications of business strategy choices on functional strategies, including marketing, operations and finance management; and  
  6. Formulate a strategic plan for an organisation.  


Melbourne campuses

Students studying under the VU Block Model.

Assessment type Description Grade
Case Study Strategic analysis of case study (Individual) 15%
Report Environmental analysis research report (Individual) 35%
Project Business strategy plan and presentation (Group) 50%

Other locations

Assessment type Description Grade
Other Business strategy reflection 10%
Report Business proposal report launch 40%
Assignment Business strategy proposal - growth 50%

Required reading

Strategic Management Concepts, A Competitive Advantage Approach, 17th edn,
David, F et al. (2020),
Pearson, Boston, MA

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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