Students will also be introduced to business marketing. Students will question, investigate and actively reflect on what constitutes effective marketing for a variety of organisations. Students will consider how different demographics influence the marketing approach utilised, and how various approaches are necessary within an overall strategy.
Given a specific geographical location, students will apply the business and marketing theories and develop plans for a hypothetical business using suitable formats.
|1.||Analyse the attributes of successful businesses;|
|2.||Outline the critical elements and functions of a business plan and marketing strategy;|
|3.||Discuss the effects of internal and external influences on business development and marketing; and|
|4.||Develop a business plan and communicate a marketing idea.|
|Case Study||Evaluate contemporary business issues using actual/hypothetical situations||20%|
|Project||Students will develop a business plan for a hypothetical business||40%|
|Project||Explore the marketing mix of actual and/or hypothetical small business and storyboard a promotional communication for the business||40%|
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