My Professional Brand

Unit code: BSK2001 | Study level: Undergraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
Footscray Park
India Online
Victoria University Online
VU Brisbane
VU Sydney
Prerequisites
BSK1000 - My Business Future
Prerequisite of BSK1000 is not applicable to BBLL, LHLB, LHWB and LBWB students.
(Or equivalent to be determined by unit coordinator)
Overview
Enquire

Overview

Identify your strengths and discover your unique style to influence the market, with My Professional Brand unit.

In this unit, you will learn the key issues and skills required to express your ‘professional brand’ to authentically lead organisations and people. This will be done by applying the skills of business project management to your personal context.

Examining key contemporary literature and new conversations, you will focus on how to:

  • intelligently increase digital presence and influence
  • boost digital networking opportunities
  • be authentic when presenting yourself as a professional.

The unit foreshadows the final-year workplace experience unit, helping you to determine your preferred placement.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Critique and articulate the importance of authentic personal branding in a variety of contexts including verbal, print and digital;
  2. Apply personal narrative anchors into the development of a professional brand;
  3. Exhibit the skills, knowledge and attributes of a business professional; and
  4. Initiate the development of networks and professional contacts within their chosen industry sector.
  5. Participate in an academic community through reflective and critical engagement and understanding of principles of academic integrity.

Assessment

For Melbourne campuses

Assessment type: Assignment
|
Grade: 20%
Personal brand audit
Assessment type: Assignment
|
Grade: 30%
CV and Linkedin Page
Assessment type: Presentation
|
Grade: 30%
Me in a minute video– my professional brand
Assessment type: Presentation
|
Grade: 20%
Reflection Presentation covering network event participation
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules

Other locations

For students studying at Central University of Finance and Economics, Henan University, Liaoning University
Assessment type: Assignment
|
Grade: 20%
Personal brand audit
Assessment type: Assignment
|
Grade: 30%
CV and InCareer page
Assessment type: Presentation
|
Grade: 30%
Me in a minute video– my professional brand
Assessment type: Presentation
|
Grade: 20%
Reflection presentation on network event participation

Required reading

Selected readings will be made available via VU Collaborate.

As part of a course

This unit is studied as part of the following course(s):

Bachelor of Sport Management/Bachelor of Business
SBSB | Bachelor degree | Duration: 4 years

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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