Sport Performance & Business

The Sport Performance and Business research program aims to enhance the performance of sport in training, competition and the business environments.

We focus on sport that inspires – specifically how we can advance and develop the performer, coach, umpire, practitioner, administrator and organisation.

We are guided by our strong commitment to develop our partners, with a global focus, and engaging with government and industry to address big-picture, real-world problems.

Our program includes four research groups with approximately 90 staff and higher-degree research students.

Our research interests

Our research into sport performance and business includes two specialist groups which work across the focus areas.

Game Insight Group (GIG)

The Game Insight Group (GIG) consists of a team of experts revolutionising tennis through science.

GIG pursues three research themes:

  • The Perfect Game
  • Analytics
  • Technology.

Research is conducted with athletes, as well as with other stakeholders such as coaches, broadcasters and fans.


TRACK is a new initiative currently under development as part of the Sport, Performance and Business program.

It is designed to facilitate the development of commercial opportunities related to human tracking technology and techniques, using the skills within the research program.

Our collaborations

Research group leaders

Analytics & Technology
Associate Professor Kevin Ball

Sport Business Insights
Professor Hans Westerbeek