Sport Performance & Business

The Sport Performance and Business research program aims to enhance the performance of sport in training, competition and the business environments.

We focus on sport that inspires – specifically how we can advance and develop the performer, coach, umpire, practitioner, administrator and organisation.

We are guided by our strong commitment to develop our partners, with a global focus, and engaging with government and industry to address big-picture, real-world problems.

Our program includes four research groups with approximately 90 staff and higher-degree research students.

Our collaborations

VU and FIFA, the global governing body for international football, first partnered together in 2016. VU was chosen from more than 20 universities around the world to develop world-first international standards for FIFA’s quality program to assess the accuracy of Electronic Performance Tracking Systems (EPTS) worn by players.

Read about the FIFA collaboration

Research group leaders

Analytics & Technology
Associate Professor Kevin Ball

Sport Business Insights
Professor Hans Westerbeek