Hotel and Resort Operations Management
Credit points
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
Prerequisites
Co-requisites
(Corequisite units must be studied concurrently with this unit)
Overview
Understand the requirements of planning, managing and operating international hotels, with Hotel and Resort Operations Management.
You will examine, explore and contextualise a range of aspects of hotel and resort management.
Gain an understanding of key operational aspects, such as:
- revenue generation
- luxury and niche products service and experience development and delivery
- corporate and social responsibility
- communication strategies, including digital, ethical and sustainability issues
- operational factors and constraints.
Learning Outcomes
On successful completion of this unit, students will be able to:
- Analyse and evaluate short and long term operational, technical and socio-political changes and challenges occurring within the hotel and resort sector and develop service management responses, concepts and strategies to ensure market competiveness;
- Investigate the international nature of and the digital transformations occurring within the accommodation sector and engage proactively with operational responses and limitations;
- Conceptualise current social trends, their impacts on the accommodations industry and demonstrate the linkages between organisational resources and the role of the customer in managing and delivering a quality service product; and,
- Assess industry responses to global challenges and the potential for innovation and sustainable design practices within the accommodation industry.
Assessment
For Melbourne campuses
Assessment type: Test | Grade: 15%
Multiple choice test
Assessment type: Presentation | Grade: 15%
Concept pitch (Group)
Assessment type: Assignment | Grade: 35%
Concept report (Group)
Assessment type: Test | Grade: 35%
Case study analysis
Required reading
Selected readings will be made available via VU Collaborate.
As part of a course
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.